In celebration of Candere’s birthday month, India’s top online jewellery
boutique that specializes in designer fine diamond jewellery has announced
its much-awaited annual sale which will take place throughout July. Fine
jewellery of uncompromising quality and craftsmanship is more affordable
and accessible than ever with the sale’s main offering of zero making
charges on diamond jewellery.
The Candere Annual Sale will take place throughout July 2021 on their
exclusive website which boasts a wide variety of fine jewellery collections
featuring diamonds, platinum and other sought after precious gems and
metals. The sale will offer lucrative deals and special discounts for customers
across their entire product range with a flat 40% off on making charges of
plain platinum jewellery. As Candere boasts one of the largest platinum
catalogues in the online space, shoppers will truly be spoilt for choice.
Specially created to suit different ages, occasions and price ranges for
discerning customers, this jewellery sale is definitely one you cannot afford
to miss. The brand has launched a festive Candere
(https://www.youtube.com/watch?v=Ma5c–86VCI) aptly featuring the hashtag
#SkipKiyatohMisskiya.
“We are extremely thrilled and pleased to see the traction and
encouragement from our customers in the annual sale event. The event has
been extremely well received and we foresee a 2X uptick in terms of orders
received due to the annual event. Daily wear, lightweight diamond and
platinum jewellery have found flavour this time around” said Rupesh Jain,
CEO of Candere.
Commenting on the sale, Akshay Matkar, Candere’s Head of
Marketing said, “Our Annual Sale is a yearly event that marks Candere’s
Birthday month. This year we decided to take it up a notch by introducing a
new tagline #SkipKiyaTohMissKiya which we intend to use every year for
better recall value and engagement. We have already managed to build an
inquisitiveness around the skip and miss concept in the first week and we
are expecting 2x sales as compared to last year.”
“Our attempt was to give a carnival feel to the Annual Sale as it is a one
time offer. We also wanted to highlight the idea which creates curiosity and
grabs the attention of the customers so it was a fun idea to use the Skip
button and countdown to highlight the thought #SkipKiyatohMisskiya,”
Added Anant Rathi, CCO of LUMINANT MEDIA
About Candere:
Candere by Kalyan Jewellers is an online jewellery boutique that specializes
in designer fine diamond jewellery. An initiative to make fine jewellery of
uncompromising quality and craftsmanship more affordable and accessible
than ever, Candere aims at providing its customers with a world-class
jewellery shopping experience from the comfort of their own homes. With a
catalogue size of 7000+ delicately crafted jewellery, each product in its
collection has been conceptualized and distinguishably designed in-house.
The brand caters to the continually changing tastes and preferences of
contemporary consumers, and their lifestyles.
