Tassyam is an online business that sells authentic gourmet products. Established and
nurtured by a brother and sister tandem, Tassyam sells Hing, Dry fruits, Teas, Spices,
Cereals, Pickles, Butters, and many more gourmet products. In this delectable range of
products, their hing deserves a special mention. Ayush, one-half of the brother-sister
tandem that started this venture, was trained under the tutelage of his grandfather who has
been a vanguard in the hing business for over 80 years. For them delivering superior quality
is not just a good business decision; It’s a matter of pride and carrying on the generations-
long tradition. The genesis of Tassyam speaks volumes about the inquisitiveness and drive of
the founders. The idea of starting a company was originated in Spain by Ayush as a project
while he was studying management and business. People were instantly enamored by the
idea and it grew from there. Thus, the umbrella company’s name was carefully chosen to be
Goel United Spice Trading Office, which abbreviates to GUSTO, which means “good taste” in
Spanish. Ayush and Pallavi started from humble beginnings in a 170 square foot office with
just 9 tea varieties and have grown to such large proportions that now they operate in 8000
square foot processing and packaging unit and are selling north of 200 varieties of products.
When they started, they were only getting 15 orders in a month. It’s a testament to the
quality of their offerings that they now fulfill orders upwards of 15,000 units per month.
Their drive and business acumen have been a major factor in this meteoric rise but the most
important reason has been and will be their products. Tassyam boasts clientele in 5
continents and 170 countries.
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