Boost in the nutraceutical market (Featured Inputs from Power Gummies)

Power Gummies
(Aesthetic Nutrition Pvt. Ltd)
Power Gummies launched as a brand in November 2018, advocating the mantra of ‘ 2 gummies a day for effective nutrition, as we say!. Its first variant was met with intrigue
and soon the brand’s advocacy grew among prominent celebrities, influencers, and the public,
giving rise to a community of beauty and wellness loyalists who have continued to support the
brand to this day.
The Power Gummies Hair Vitamins are consciously formulated to be 100% natural , vegan,
gluten-free, gelatin-free, and crafted cruelty-free, using Biotin (Vitamin H), folic acid and
three essential vitamins namely, Vitamin A, C, and E , with the intention of making health, fun
for all. It was also introduced to help address hair loss, a critical pain point for many Indians.
The company has achieved a peak ARR of INR 96 million in FY20 within 18 months of
launch with just one product. The product has soon grown to a #1 Bestseller on Amazon in the
gummy vitamin category and reviewed favorably by customers with ratings of 3.9 on Amazon
and 4.0 on Nykaa.
Since its inception, it has positively touched over 1,00,000+ lives and has made its way to be
recognized as the Top Startup to Watch in 2020 , by INC42.
Early on in 2020, Aesthetic Nutrition Pvt Ltd, closed its Pre-Series A funding led by DSG
Consumer Partners. DSGCP works closely with the founder, Divij Bajaj and his new product
development team to design, develop and launch a portfolio of chewable functional and
nutritional supplements, which is to launch in coming months.