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Pearl Academy Brings Designing Services and Products with Artificial Intelligence Programme by U.K’s Royal College of Art to India

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Pearl Academy, India’s leading creative education institute today announced collaborating with the Royal College of Art (RCA), U.K, to exclusively offer one of the world’s first Designing Services and Products with Artificial Intelligence courses to students in India.

This 9-week online/offline hybrid programme, developed and taught by the RCA faculties with delivery support from Pearl Academy, gives its students a strategic and applied understanding of the design principles supporting human-to-human-to-AI interactions, to develop AI ecosystems supported by products and services. The programme blends theoretical and practical units that teach how to deploy AI for fostering personal creativity and pursuing career ambitions but also for developing a responsible, inclusive, accessible and sustainable strategy to innovation through design. The students will benefit and develop skills by experimenting with AI creatively to support the development of an individual project or to collaborate in an industry-sponsored project.

The ‘Designing Services and Products with Artificial Intelligence’ programme will be offered to the third-year undergraduate students of Pearl Academy and will consist of online and face-to-face units along with interactive seminars/workshops. The students will receive a certificate from the RCA upon completion of the programme.

Commenting on this unique opportunity, Nandita Abraham, President, Pearl Academy, said, “Designers are thinkers and doers. They channelize an organization’s creativity by collaborating in multidisciplinary teams, involving stakeholders, researching, brainstorming, prototyping and testing. They apply interdisciplinary knowledge from the social sciences, business, marketing, IT and engineering fields. This program from the Royal College of Art will enable our students to use AI as a game-changer in their designs and open up vast career avenues for them.”

Dr Laura Ferrarello, MRes Acting Head of Programme and MRes Design Pathway Leader at the Royal College of Art said,
 “We are delighted to collaborate with Pearl Academy to offer this programme to the students in India. With a global society looking for new strategic solutions to tackle and address complex issues, such as pandemics and climate change, this course brings Pearl Academy students in the RCA’s knowledge and experience in design strategies and AI technologies to nurture their ambition and motivation, to transform and shape society through their creative talent.”

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