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Outlook of Women Entrepreneurship In India 2024

In recent years, India has witnessed a significant rise in women-led businesses, with 18% of startups now being helmed by women entrepreneurs. This growing segment represents resilience and innovation, breaking stereotypes and contributing to economic and social development. Yet, a deeper look into the ecosystem reveals challenges that continue to impede women entrepreneurs from reaching their full potential

### A Snapshot of Women Entrepreneurship
Women entrepreneurs in India primarily operate in smaller enterprises, with 15.4% of proprietary establishments being women-led. Many of these ventures lack hired workers, suggesting a trend toward necessity-driven rather than innovation-driven entrepreneurship. In rural areas, 75% of female workers are involved in informal sector businesses, indicating limited access to scalable resources and markets

### Key Challenges
1. **Funding Inequality**: Access to capital remains a significant hurdle. Despite the efforts of schemes like *Stand-Up India*, only a small fraction of venture funding is directed toward women-led startups.
2. **Social Barriers**: Cultural expectations and gender roles often limit women’s participation in business, especially in conservative settings.
3. **Resource Accessibility**: Women in developing countries, including India, face hurdles in accessing training, credit, and formal networks essential for business growth

### Bright Spots
Government initiatives, such as the *Startup India* mission and *Women Entrepreneurship Platform* (WEP) by NITI Aayog, aim to empower women entrepreneurs. Additionally, private sector participation has grown, with women-centric incubators and accelerator programs fostering inclusive innovation

### Future Outlook
India’s female labor force participation is declining, yet self-employment among women stands at 56%. To transform this into sustainable entrepreneurship, policies need to focus on skill-building, mentorship, and financial inclusion. Addressing gender gaps in economic participation could add 30% to India’s GDP per capita, emphasizing the importance of fostering an inclusive entrepreneurial ecosystem

Women entrepreneurs are crucial to India’s socio-economic fabric. Addressing their challenges through policy support, financial inclusion, and community-building initiatives will ensure they remain at the forefront of India’s entrepreneurial journey.

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