Paris, March 2025 – UMB Mrs. India Nivriti Chandak, a renowned content creator, makeup artist, and fashion icon, is set to make a striking appearance at Paris Fashion Week, walking for the esteemed Assamese designer duo Bidyut and Rakesh. Known for their dedication to preserving Assamese craftsmanship, the designers will unveil a collection that celebrates the timeless elegance of Assam’s traditional textiles.
Born and brought up in Assam, Nivriti developed a deep admiration for the region’s rich culture and craftsmanship. She will grace the runway in an exquisite Mulberry Silk ensemble, a fabric deeply woven into Assam’s legacy, known for its rarity and luxurious appeal. The show is dedicated to promoting Assam’s silk, a textile that has earned worldwide recognition for its intricate weave and cultural significance. Through this collection, the designers aim to bring Assam’s craftsmanship to the global stage, showcasing its artistry and heritage.
Expressing her excitement about this opportunity, Nivriti Chandak shared,
“As someone with Assamese roots, it is an absolute honor to walk at Paris Fashion Week in an ensemble that represents the pride of Assam—our exquisite Mulberry Silk. Fashion is a powerful medium of storytelling, and this collection beautifully captures the essence of tradition and artistry. I’m thrilled to showcase the craftsmanship of my homeland on such a prestigious platform.”
Speaking about their choice, Bidyut and Rakesh said,
“We wanted someone who embodies elegance, confidence, and a deep appreciation for heritage, and Nivriti was the perfect choice. As UMB Mrs. India, a content creator, and a makeup artist, she represents the modern woman who values tradition while embracing contemporary style. Her journey and personality align seamlessly with our vision for this collection.”
This showcase at Paris Fashion Week is a proud moment, as it not only represents Indian heritage on an international platform but also shines a spotlight on Assam’s textile legacy. By merging tradition with modern silhouettes, Bidyut and Rakesh continue to redefine ethnic fashion while staying true to their cultural roots.
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