Interviewer: Vini, you’ve built a strong reputation in India’s PR landscape. Can you tell us how your journey began?
Vini Aggarwal: I started my career with a passion for storytelling and helping organizations communicate their value in meaningful ways. Early on, I worked with institutions like Amity International School, Embassy of the Kingdom of the Netherlands, and lifestyle brands. That experience gave me an understanding of how PR could truly influence not just perception, but also growth.
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Interviewer: You’ve worked across diverse sectors—education, fashion, wellness, hospitality, e-commerce, and even the arts. How do you balance such variety?
Vini: For me, it’s about understanding the essence of each brand. Whether it’s Shree Kurtis, Organic Harvest, Blackberrys Menswear, Menoveda, or cultural bodies like Sahitya Kala Parishad, every campaign begins with listening—what does the brand stand for, and how can we position that in the market? That clarity makes it easier to craft powerful narratives, no matter the industry.
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Interviewer: What inspired you to establish Crux Public Relations?
Vini: I wanted to build a boutique PR firm that focuses on personalized strategies rather than a one-size-fits-all approach. Brands don’t just need media coverage—they need an ally who understands their voice, protects their reputation, and builds long-term credibility. That’s the philosophy behind Crux PR.
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Interviewer: What makes Crux PR stand out from other agencies?
Vini: Three things: integrity, agility, and creative excellence. At Crux, we don’t chase noise—we focus on impactful outcomes. Whether it’s high-value media placements, crisis management, or building a consistent voice in the digital era, every campaign is measured by how it contributes to business growth.
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Interviewer: PR has changed a lot in the digital age. How does Crux adapt?
Vini: The fundamentals remain the same—authentic storytelling and relationship-building. But today, PR also means being digital-first, aligning brand communication across traditional and online platforms, and ensuring every narrative is backed by strategy and data. At Crux, we integrate all these elements so our clients stay relevant and competitive.
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Interviewer: What’s your larger mission as a PR professional and founder?
Vini: My mission is to build lasting partnerships that deliver measurable growth. PR is not just about visibility—it’s about influence, trust, and positioning brands as leaders in their space. Crux PR is committed to being that strategic partner.
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Interviewer: Finally, what message would you like to give to businesses exploring PR today?
Vini: Don’t look at PR as a short-term tactic. Look at it as an investment in credibility and influence. The right PR strategy can help your brand stand apart, connect deeply with its audience, and create long-term value. And that’s what we strive to achieve at Crux.
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✨ Closing Note:
With a proven track record and a vision rooted in strategic storytelling, Vini Aggarwal and Crux Public Relations are helping brands transform conversations into credibility, and credibility into growth.
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