In a remarkable achievement, Instagram’s text-based app Threads has amassed over 100 million signups within a mere five days of its launch. This milestone was confirmed by Adam Mosseri, the head of Instagram, who expressed astonishment at the rapid growth of the app.
Threads Impressive Growth and Future Plans
Mark Zuckerberg, the CEO of Meta, the parent company of Instagram, previously announced that Threads garnered 2 million signups within two hours, 5 million signups within four hours, and 10 million registered users within seven hours on its first day. By the following morning, over 30 million people had signed up to explore the new app. It’s worth noting that Threads’ expansion is noteworthy considering it has yet to launch in the European Union due to privacy concerns.
While OpenAI’s ChatGPT bot previously held the title of one of the fastest-growing consumer products, achieving 10 million daily users in 40 days and 100 million monthly users in nearly two months, Threads has surpassed these milestones within its first month. However, the true challenge lies in retaining users and keeping them engaged on the platform.
Missing Features and Potential Impact
Although many individuals are currently trying out Meta’s new text-focused social platform, Threads still lacks certain features. Notably, the app does not support ActivityPub, the protocol used for posts on decentralized networks. While Meta has stated that they are working on incorporating this feature, they will not fully integrate the app into the fediverse until they complete this integration.
Additionally, Threads currently lacks a read-only web interface, support for post search, direct messages, hashtags, and a “Following” feed. Furthermore, Instagram’s content guidelines prohibit nudity on the platform, distinguishing Threads from other Twitter alternatives like Bluesky, which embrace a more open approach.
Nevertheless, achieving over 100 million users in such a short period is a significant accomplishment, indicating that Threads has solidified its position and is likely here to stay.
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