Kisankonnect, a fully integrated ‘farm-to-fork’ company, has launched ‘Aapka Apna Farmers Market’ on its App. Shilpa Shetty Kundra, an avid practitioner of Wellness launched the initiative, which has connected 5,000 farmers from the Maharashtra to consumers of Mumbai and Pune.
Vivek Nirmal, Founder and CEO of Kisankonnect
Vivek Nirmal, Founder and CEO of Kisankonnect said, ‘Eliminating middle-man has helped us to reduce wastages and offer fair price to the farmers, as well as, the consumers. At Kisankonnect, we have passion to work with our soil, our farmers and produce safe fruits and vegetables for our loyal consumers. We have built traceability for the vegetables we source for our consumers using our proprietary tech’ Kisan-Trace’, which gives full information of the farm, farming practices and its growing location to our consumers on the App, even before buying the same. Farmers have seen better productivity through scientific interventions through our Agri-Clinics”.
About Kisankonnect
Kisankonnect is a three-year-old start-up. It has built an advanced tech-enabled supply chain for fresh agri produce. The supply chain serves more than 3 Lakh urban consumers through its App and Farm Stores. The company claims to practice ‘Responsible Agriculture Practices. ‘These practices include soil improvement, using bio-fertilizers instead of chemicals, and providing farmers with scientific Agronomy inputs for their crops. Shilpa Shetty-Kundra recently invested in the start-up.
Co-founder and Chief Business Officer Nidhi Nirmal of Kisankonnect
Co-founder and Chief Business Officer Nidhi Nirmal of Kisankonnect added, “In today’s world, consumers have become highly conscious of what they consume. Knowing the farmer from which the food comes directly is matter of great confidence about quality of the produce. As a mother, it is important for me whether what I’m buying for my family are leafy vegetables grown on sewage water near railway tracks, or I’m getting it from a known source, who ensures the produce is harvested from healthy plants.”
Shilpa Shetty Kundra also expressed concern about trusting the source and nutrition of vegetables in our daily diet. The partnership aims to connect responsible farmers practicing ethical farming with conscious consumers in Mumbai and Pune. These consumers care about what they consume and want the produce conveniently delivered directly from the farm to their homes. We see our customers love and trust Kisankonnect and prefer buying more from our farmers.”
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