With the aim of empowering women to embrace their diverse identities, MyGlamm launches the Super Range with Actor, Brand Ambassador and Investor Shraddha Kapoor with four new makeup products that adapt to every role a woman plays, fueled by the #SuperMakeupForASuperYou movement.
National, 10th April, 2024: MyGlamm, India’s #1 online D2C makeup brand launches super successful franchise Super Serum Makeup with campaign #SuperMakeupForSuperYou featuring actress, brand ambassador and investor, Shraddha Kapoor in a DVC, introducing four new products. The MyGlamm Super Makeup Range is an innovative collection of makeup products designed to cater to the multi-tasking lifestyle of today’s empowered women, with a lineup of versatile beauty essentials that aim to redefine conventional makeup routines and empower users to express their unique identities effortlessly.
MyGlamm’s latest DVC starring Brand Ambassador, Shraddha Kapoor highlights the Super Serum Makeup franchise with MyGlamm Super Makeup Range to #GlammUpLikeAStar, including the four new products – Super-Kohl Long Stay Kajal, Super-Lash Volumizing Mascara, Super-Duo Lipstick + Liquid Lipstick and Super-4 4-in-1 Liquid Lipstick Stack – groundbreaking products that combine the benefits of serum and makeup in one. With added SPF for protection, this product promises to revolutionize skincare-infused makeup routines in India, with the #SuperMakeupForASuperYou campaign.
Commenting on the launch, Shraddha Kapoor, Actress, Brand Ambassador and Investor, MyGlamm said, “As a woman constantly on the move, I understand the importance of makeup that keeps up with your busy lifestyle. The MyGlamm Super Makeup Range is tailored for women like us, offering versatile products that effortlessly transition from day to night. The #SuperMakeupForASuperYou is a belief that every woman is capable of embracing her inner superhero through the power of self-expression and confidence and I am super thrilled to be part of it.”
Sukhleen Aneja, CEO of Good Brands Co, expressed her excitement about the launch, stating, “We are thrilled to introduce MyGlamm‘s Super Makeup Range, offering multi functional makeup solutions for women who are juggling myriad roles within their lives .We aim to deliver versatile, high performance products that resonate with the vibrant lifestyles of contemporary Indian women of today. With the Super Makeup Range, we are redefining makeup by offering innovative multi-tasking solutions that empower women to express themselves effortlessly.”
The Super Range comprises four new products:
- Super-Kohl Long Stay Kajal – A versatile kajal that allows users to create smoky looks or achieve sharp precision, offering up to 24-hour stay. Priced at Rs.199
- Super-Lash Volumising Mascara – Featuring a unique 3-in-1 bubble wand design for lifting, curling, and volumizing lashes, delivering statement-worthy results. Priced at Rs.449
- Super-Duo Lipstick + Liquid Lipstick – A 2-in-1 lip-duo with office-friendly shades for the day and rich liquid lipstick for the evening, ensuring a seamless transition from desk to disco. Priced at Rs.499
- Super-4, 4-in-1 Liquid Lipstick Stack – A pocket-friendly stack of four shades of comfortable yet rich liquid lipsticks, offering up to 8-hour wear. Priced at Rs.699
The MyGlamm Super Makeup Range is specifically created for the Super-Nari of today, celebrating the multi-tasker extraordinaire who defies conventional norms and takes on various roles with ease. Whether you’re a friend, sister, mother, or CEO, the Super Range is tailored to fit seamlessly into your diverse roles and lifestyles. With the #SuperMakeupForASuperYou campaign, MyGlamm aims to break free from pre-defined beauty standards and offer makeup solutions that adapt to the diverse needs of modern women.
About MyGlamm:
MyGlamm is India’s fastest-growing direct-to-consumer beauty brand and embraces the philosophy of building a community with its users, engaging with them and eventually co-creating products with them. MyGlamm empowers its consumers to #GlammUpLikeAStar and be the stars of their own lives. In 2019 MyGlamm entered into a strategic partnership with India’s leading fashion designer Manish Malhotra to create an award winning luxury makeup line under Manish Malhotra luxury makeup by MyGlamm, which has grown into India’s largest fashion designer-led beauty line. In August 2020, MyGlamm acquired POPxo making the MyGlamm – POPxo combine, the largest Content to Community to Commerce platform in India with 50 million monthly active users and 100 million monthly video views. And in 2021 launched the young and fresh POPxo Makeup Kits by MyGlamm. With over 800 SKUs across makeup, skincare and personal care, MyGlamm Beauty Products feature advanced, rich, feel-good formulas that are 100% cruelty-free, embrace clean beauty, and have skin-friendly ingredients. In June 2021, MyGlamm onboarded leading actress Shraddha Kapoor as its investor and launched its first national TVC. Since then MyGlamm has created #GlammUpLikeAStar experiences for its consumers through partnerships for awards and leading TV Shows such as Filmfare awards, Koffee with Karan, Bigg Boss, and the most recent one being beauty partner for Rocky Aur Rani Kii Prem Kahaani. MyGlamm uses a combination of technology, content and social media to allow consumers to not only discover its products but also create a rich, personalized, content and tutorial fuelled post-purchase experience through its App.
