Amid intensifying competition in the AI landscape, Apple is taking strides to develop its own artificial intelligence large language models internally. According to a report by Bloomberg News, Cupertino has created an internal chatbot service known as “Apple GPT,” signifying the tech giant’s venture into the generative AI space.
Codenamed “Ajax” and Running on Google Cloud
The company has built its proprietary internal infrastructure, codenamed “Ajax,” as the foundation for constructing large language models. In response to the popularity of OpenAI’s ChatGPT, Google’s Bard, and Meta’s Llama, as rival AI chatbots emerge in the market, the company developed this chatbot service last year.
Apple Unconventional Approach to AI
Apple is known for its unique approach to AI, seldom using the term “artificial intelligence” explicitly. Nevertheless, the company incorporates AI technology across its products, with its widely used voice assistant, Siri, being a prominent example.
Barriers to External AI Tools and Strategic AI Acquisitions
Earlier this year, Apple restricted its employees from using ChatGPT internally, as well as the Microsoft-owned GitHub Copilot, an AI code-writing assistant. In 2020, the company reportedly acquired two AI startups, shedding light on its long-term vision to integrate AI across its core products and applications.
Apple Future Plans and Cautionary Approach
During a quarterly earnings call, CEO Tim Cook affirmed Apple’s intention to infuse AI into its products. However, he also expressed caution about the future of the technology. With the development of Apple GPT and strategic acquisitions, it is likely that the company is gearing up for significant AI announcements in the near future.
In the broader landscape, other technology players are also exploring opportunities in large language models. For instance, mobile chipmaker Qualcomm recently revealed its partnership with Meta to enable the social media giant’s Llama 2, a new large language model, to run on Qualcomm chips in phones and PCs, starting in 2024. The race for AI supremacy continues as tech companies invest in innovative AI solutions to meet the evolving demands of consumers and businesses alike.
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