National, 25th April, 2024: The Moms Co., a leading name in natural skincare solutions, releases its new campaign #400%Hydration featuring its all new Natural Hydrating Range, meticulously designed to cater to the unique skincare needs of lactating and breastfeeding mothers. The range introduces a revolutionary approach to hydration, boasting 8 types of hyaluronic acid for unparalleled effectiveness. With a remarkable 400% Instant Hydration, this range deeply penetrates the skin, leaving it soft, supple, and visibly plump, prioritizing the well-being of mothers through the all new Natural Hydrating Range.
The highly anticipated launch event of The Moms Co.’s Natural Hydrating Range featured Actress and Brand Ambassador Sonam Kapoor. This exclusive event, which took place at the picturesque Grappa, Shangri-La Eros New Delhi who beautifully brought to life the essence of hydration through its carefully curated and delectable F&B offerings. It was a momentous occasion as Sonam unveiled and discussed the innovative hydration range products tailored for lactating and breastfeeding mothers, for #EveryMomThroughEveryChange. Sharing her motherhood journey with the attendees, Sonam also explored the unique benefits and effectiveness of the Natural Hydrating Range, setting a new standard in skincare that celebrated beauty, empowerment, and motherhood. The event décor, food, and drinks at Grappa, Shangri-La Eros New Delhi were all carefully curated to align with the theme of hydration, providing guests with an immersive experience that highlighted the importance of nourishing and hydrating skincare solutions for mothers.
Speaking about her collaboration, Actor and Brand Ambassador, Sonam Kapoor expressed her excitement, stating, “As a mother, I understand the importance of safe and effective skincare during this transformative phase. The Moms Co.’s Natural Hydrating Range is a testament to their commitment to providing mothers with the best-in-class products that prioritize both efficacy and safety.”
“As a brand dedicated to empowering mothers with safe and effective skincare solutions, we are thrilled to introduce our Natural Hydrating Range, tailored specifically for the needs of lactating and breastfeeding mothers, for #EveryMomThroughEveryChange. We’re thrilled to have Sonam Kapoor be part of this launch, reaffirming our commitment to providing the best-in-class products that prioritize both efficacy and safety.” added Sukhleen Aneja, CEO, Good Brands Co
Crafted with a deep understanding of mothers’ skincare concerns, The Moms Co.’s Natural Hydrating Range offers a diverse array of products, each formulated to deliver optimal hydration and skin-plumping benefits:
Natural Hydrating Under Eye Cream: With a three-baller unit, it aids in skin repair and regeneration, combats signs of aging, and supports the skin’s natural barrier with Pro Vitamin B and Vitamin E. Available for INR 226.
Natural Hydrating Face Wash: Refreshing for every skin type, this face wash has Vitamin E encapsulated which bursts upon lathering, maintaining the skin’s moisture barrier. It also includes White Mushroom for brightening and reducing inflammation. Available for INR 249
Natural Hydrating Day Cream: Offers 400% instant hydration, SPF 40 and gives hydration upto 72 hours. Strengthens the skin barrier, boosts collagen production, and includes Vitamin E and Hibiscus Extract for added benefits, with no white cast. Available for INR 399
Natural Hydrating Night Cream: Encapsulated with Vitamin E, which dissolves into the skin on contact. Works hard all night to improve skin tone, reduce signs of enlarged pores, and includes Squalene, Niacinamide, and Glycerin for maximum results. Available for INR 575
Natural Hydrating Face Gel: Lightweight and non-greasy, this face gel deeply hydrates the skin for up to 72 hours, making it soft and supple, with Hibiscus Extracts and Glucose for added benefits. Available for INR 699
Natural Hydrating Face Serum: A unique fusion of natural ingredients, encapsulated with Vitamin E providing plump-looking skin and deep hydration for up to 72 hours. Ingredients include Date Palm Extracts, Jojoba Seed Oil, Green Tea Extract, Shea Butter, and Bakuchiol. Available for INR 599
Natural Hydrating Bi-phasic Face Toner: Bi-phasic in nature, it provides a refreshed and even-toned look, deeply hydrates the skin for up to 72 hours, and tightens pores with Vitamin E and Date Palm. Available for INR 399
Natural Hydrating Bi-phasic Sunscreen Mist: India’s only bi-phasic sunscreen. Ensures sun-protected skin all day long with SPF 30+, boosts collagen production, and keeps all layers of the skin hydrated with Date Palm Extract and Pongamia Glabra Seed Oil. Available for INR 399
The Moms Co.’s Natural Hydrating Range offers mothers a holistic and effective solution to address their unique needs, redefining hydration and embracing the beauty of motherhood. The Moms Co.’s Natural Hydrating Range is now available on their official website and leading e-commerce platforms.
About The Moms Co.:
The Moms Co. was established in 2017 by Ms. Malika Sadani when she realized that there was a gap in the Indian market for products whose safety mothers could trust. Since then, The Moms Co. has been helping mothers make natural yet effective choices for themselves and their babies by being their reliable partners, #ForEveryMomThroughEveryChange.
The Moms Co. has brought in experts from across the world to create the safest natural formulations that are certified toxin-free. The products are specially made for moms keeping in mind, for every mom through every change, supporting mothers in their new journey. Made by a Mom & Experts, the brand aims to create high-quality mom & baby products that are made with 100% Natural ingredients, dermatologically tested, Australian certified allergen free, with no toxins, giving visible results. Their products are made safe to ensure only the safest products reach our consumers, that they can use without any worry.
In October 2021, The Moms Co. was acquired by beauty & personal care conglomerate the Good Glamm Group. The acquisition was one of the largest DTC transactions to have taken place in India. The partnership between The Good Glamm Group and The Moms Co. developed between the founders on a shared vision of leveraging Content-to-Commerce as a growth engine. The brand has a wide portfolio of 100% products made with natural ingredients catering to several concerns with clinically proven results and first-to-market ingredients. These products are available for purchase on The Moms Co.’s official website, popular online platforms, and retail stores across India.
