The specifics of the work of an SMM specialist is the need to be online 24/7 and post in their communities. But because of human needs (at least such as sleep), it is unrealistic to work in this mode. For this, social networks have invented such a function as scheduling publications, which will be discussed today.
Deferred posting is the automatic publication of posts scheduled for a specific time. In simple words — you create a post, and instead of instant publication, set the date and time when this post should be published. Why is this a very useful feature?
You do not need to constantly log into a social network and publish a post at a certain time;
You can organize your publications;
It’s easier for you to maintain a consistent style of account and work with several different projects;
This solves the problem of SMM specialists who work for countries with a different time zone (when in most cases they have to work at night);
Now there are many services for deferred posting on social networks, for example, Postoplan. It works with most modern social networks, allows you to connect an unlimited number of accounts and create a large number of projects, which is very useful for an SMM specialist who runs many companies. Its functionality is very simple and straightforward, and at the same time, extensive and quite complete.
Working with social media is an important part of building your brand’s integrity in the eyes of your users. According to numerous studies, the youth and teenage audience trusts the brand more and tells their friends about it, the more actively it interacts with users on social networks.
Automatic posting of messages on a schedule solves the following tasks:
Saving the time of the SMM manager.
Observance of the optimal rhythm of posting.
Cross-posting of materials. Deferred posting tools allow you to prepare a publication in the service interface and send it to several social networks at once.
Publication of posts at a convenient time for the audience.
Deferred posting has another major benefit: you schedule posts. This saves you a lack of ideas and protects your audience from a lack of information.
