The Beauty industry is slowly becoming a quick cash grab for many celebrities and top influencers. A trend is going on where we hear of someone famous announcing their new makeup or skincare line. These celebrities have been in showbiz for years, makeup is one of the skills they know best. Due to which whenever they start a makeup line they try to build that is skin-friendly, lightweight, and gives a long-lasting impact. Besides that, it is one of the best-emerging markets in the present scenario. It is expected to be of 863 billion dollars market by 2024. So, celebrities are not lacking behind. Here’s the list which could be your new wish list to try:
RARE BEAUTY BY SELENA GOMEZ
In February, American songwriter, singer Selena Gomez announced through her Instagram account that she’ll be launching her makeup line called rare beauty in summer 2020. Soon after this, the internet went wild and mostly met with mixed reviews. Some diehard fans of Selena became excited and were eagerly waiting for the launch whereas some dragged her for yet another celebrity makeup line. As stated in her video “Being rare is about being comfortable with yourself and loving yourself the way you are.” Her makeup line consists of 48 shades of foundation and concealers giving tough competition to fellow brand Fenty Beauty (Rihanna’s makeup line). For her campaign, she has decided to use regular people with their true beauty which they find rare and unique than just regular models. She has announced an open casting call on Instagram for recruiting models. The “rare” part I find in this line is The Rare Impact Fund. The fund has pledged to raise over 100$ million over the next 10 years to raise mental health awareness. The rare impact fund will also help small local and national organizations that have low funds. How it will work? Well, it was announced that 1% sale of the rare beauty will go directly to rare impact funds and will also rely on philanthropic partners and donations to achieve the goal. After the launch, her products got mostly favorable reviews and proved to be successful. Her take to include all skin tone in her foundation line is being highly appreciated by the audience.
FENTY BEAUTY BY RIHANNA
Fenty Beauty was started by Rihanna in 2018. The makeup line broke many beauty industry barriers in terms of inclusivity and diversity. Her line consists of almost 42 shades of foundation which no other makeup mogul ever thought of. Later she got into fashion and started her own apparel line and lingerie line too called Savage X Fenty. Fenty Beauty has a lot more fan base and popularity than any other celebrity makeup line. Her line also sells lipsticks, highlighters, body glow, and many more products. Devika T.Chaudhry, celebrity makeup artist and stylist known for working in the Punjabi movie industry says- ” When it comes to Fenty beauty I love all things glam, the packaging makes you want to hog on all the products that they make. However quality wise I love their lip luminizers, they provide the perfect sheen and shine for that fresh look. The freestyle highlighter comes with two shades which are such a blessing because then I have to carry one less product, and the effect in one stroke is just unbelievable. Contour sticks have made things so much quicker and simpler.”You can buy her products on Sephora and Fenty Beauty Website. Recently she launched Fenty skin, offering cleanser, toner, and sunscreen. Out of all three, toner is getting a lot of positive reviews for being very light unlike many other substitutes available in the market. Rihanna has always been very active in understanding the public’s needs. Her makeup line is all about acceptance and being inclusive. This is the reason the brands are so loved and became more like a cult following. All of her products are budget-friendly, vegan, and cruelty-free, a few of many reasons to love it.
KORA ORGANICS BY MIRANDA KERR
Kora Organics is a certified organic makeup/skincare line founded by former Victoria’s Secret model Miranda Kerr in 2009. It was launched through Australia’s departmental store-David Jones and Kora Organics official website and now available in Sephora too. Her products include a cleanser, lotion, mist, serum, body, and face oil to name a few. All of her products are certified by the international certification organization ECOCERT Green life. Kora Organics offers products ranging from cleanser, body oil, and lotion to body brushes, food, and dietary supplements dealing in aromatherapy and natural life. The products have been featured in many organic beauty lists since its launch, mostly due to their quality and budget-friendly price. Recently they have introduced body oil with noni extracts to brighten and nourish the skin. The inspiration behind this product is the childhood memories she had of eating noni fruits with her grandmother. Since its launch, it has been getting mostly favorable reviews. It has been awarded as the Best Beauty Winner by Allure. Her products are always been prescribed by top dermatologists throughout the world. “I am obsessed with Noni glow face oil + Gua rose quartz heart facial sculptor. The way this combination works on your skin and enhances your natural bone structure is explicable,” says Shahnawaz Husain a celebrity makeup artist with clientele (Priyank Sharma, Aditi Govitrikar, and many more).
FLOWER BEAUTY BY DREW BARRYMORE
Flower Beauty is a drugstore make-up line started by American actress Drew Barrymore. The cruelty-free, vegan line contains lip gloss, eye-primer, eye-shadows, liquid lipsticks, foundation, etc. Flower beauty gives you this amazing product called supernova Celestial skin elixir, a primer that hydrates, primes, and soothes the skin, in comparison to other elixirs in the market, their best seller because of the price as well as the impact it leaves. The concept has a more floral and girly look than other makeup lines. Since its launch, the brand has been very successful in terms of sales and popularity. Flower beauty is available on Wal-Mart, Ulta Beauty and now in Nykaa and their official website. However, being a drugstore, it is not at all cheap as compared to other drugstore brands like NYX, etc. It falls more on the high-end line. As for Indian customers, the prices are quite expensive. A single matte lipstick can cost up to 1000 Rs. But due to the good quality and high pigmentation in their products, we can make an exception.
HONEST BEAUTY BY JESSICA ALBA
After a very successful Hollywood career, American actress Jessica Alba started Honest Company in 2011 along with 3 of her partners (Brian Lee, Sean Kane, and Christopher Gauigan). Non-toxic, eco-friendly products for family and home such as cleaning supplies, diapers, sanitizers, soaps, etc. Honest Beauty is the sub-brand of her’s. The sustainable brand offers usual makeup products like primer, concealer, foundation, lipsticks, etc. Honest beauty’s vitamin c radiance serum is great and the prime and perfect mask is a boon for makeup artist, it makes the makeup last long and makes it look absolutely effortless. Their eye shadow palette has very natural nude tone colors that can be used in your daily grooming routine i.e., office look or simple get –together with family and friends. “We do try to include cruelty-free and organic products in the makeup line as much as possible. At the same time the focus is on the effect it has on skin, lightweight products, skin-friendly products are always a must. Secondly, we do look for travel-friendly makeup packaging; two in one product is my weakness. Lastly, the price range since we have to keep all of everything price range plays a massive role in it. And hey who doesn’t like saving some money”.-said by Devika. T.Chaudhry. The brand is valued at 1 billion $ and continuous to grow even more in this current pandemic due to providing hand sanitizers and other homes essential door to door. All of her products are made from natural ingredients or chemicals that are proven to be safe for your health and skin. The makeup line’s whole vibe is very sober wit nude undertones which I think perfectly suits Jessica’s personality. Some of her products are hit and some are miss but definitely worth to try who want to use eco-friendly products in their daily work. You can check out an honest beauty official website for more information and price range.
NAKED ORGANICS BY LISA HAYDON
Naked organics is a full organic skincare line started by Lisa Haydon. The wellness brand offers body scrub, lotion, face/body oil. During her skincare launch, she told the press-“Every time I went to buy a product I used to see long paragraphs at the back with the names I don’t even know. I really don’t want to put products I am not aware of, if I can’t put in mouth I certainly don’t want to put it on my skin. What I find really intriguing is that all of her ingredients are completely natural. The lotion is made from Aloe-Vera, Rosehip Oil (anti-aging), and Vitamin-E all put in a jar and are mashed together. Same with body scrubs with Himalayan honey, apricot shells, and coconut oil. The body scrub feels so good on your body and it’s as fresh as the ocean leaves you with all the positive and fresh vibes along with beautiful skin. The efforts and hard work are quite appreciable when it comes to the quality of the brand. The raw materials come from small farmers from various parts of India. Like apricot, shells are bought from farmers of north India, etc to name a few. “Why not support through our business”-she said during an interview. It is definitely worth every single penny you spent. The price range is quite affordable that varies between 600-1000 Rs. If you are looking for products that are all-natural with minimum ingredients then it is right on your alley.
STARSTRUCK BY SUNNY LEONE
Star stuck is a makeup line started by Sunny Leone in 2018 with the idea of delivering vegan, cruelty-free products to strong women. Her product range includes mascaras, eyeliners, lipsticks, and many other products. Price ranges are from 600-800 for lipsticks, which is quite cheap for a makeup brand. Regarding the products and their quality, Shahnawaz Husain said-“When I first about starstruck, my excitement was on a whole new level. As a makeup artist, I am always thrilled to try new launches; new cosmetics lines in the market, and this brand did not disappoint me at all. Whether it’s their eye kit which is my absolute favorite or their lip kits. It has a beautiful texture, long-lasting, smooth finish and so much more.”
The quality that comes at this price is so good, that you can hoard all the colors available. The makeup consistency and shades are so relatable to Indian skin tone that it’s a welcoming surprise. You can get her products from their official website, Nykaa, Myntra, and some products are available on Amazon too. Earlier she introduced a fragrance line for both men and women which were very successful. “I have experimented from the formula to the texture to color on myself and others for a long time. So if you go through my social media over the last two years, I have been wearing my lipstick and gloss for every event. Even before launching the products, I wanted to test it on myself and make sure it does not get dry, or patchy. Also, I am glad that no animals were hurt during the testing.”-she told City Times during her launch event.
