Reading Time: 2 minutesAs you expand into India’s Tier 2 and 3 cities, how important is it to align your brand’s content with the cultural and emotional ethos of each region? The Sock Street has a strategic imperative to establish our presence in Tier 2 & 3 cities in India and it is important to contextualize and shape […]

Reading Time: 2 minutesThe collaboration will focus on strategic communications, media visibility, and community campaigns to promote culturally rooted wellness. New Delhi, 12th August 2025: Digi eRelease has secured the marketing and PR mandate for NourishKind by Nandini Kumar, a wellness brand dedicated to making nutrition more joyful, sustainable, and culturally rooted. The consultancy will spearhead the brand’s […]

Reading Time: 3 minutesWhen I first heard about Orion, the Android-powered chimney by Beyond Appliances, I was intrigued — and, frankly, a bit skeptical. A chimney that streams Netflix? In the kitchen? But as someone who believes the heart of the home lies in its kitchen, I had to experience this for myself. So, one rainy afternoon, the […]

Reading Time: 3 minutesFor over a decade, the narrative around blockchain has orbited finance—cryptocurrency, decentralized finance (DeFi), and tokenization. Yet beneath this surface, blockchain has been steadily rewriting a different story, one that’s less about coins and more about code, governance, and control. As the world moves into the Web3 era with the industry size reaching $3.47 billion […]

Reading Time: 3 minutesIn software development, we usually think of the code as being the riskiest part of a system. It gets our attention because we debug, test, optimize, and deploy code. But on the day my application crashed in production I learned differently: Infrastructure fails quietly and has the greatest impact when it fails. What happened wasn’t […]