The collaboration will focus on strategic communications, media visibility, and community campaigns to promote culturally rooted wellness.
New Delhi, 12th August 2025: Digi eRelease has secured the marketing and PR mandate for NourishKind by Nandini Kumar, a wellness brand dedicated to making nutrition more joyful, sustainable, and culturally rooted. The consultancy will spearhead the brand’s communications strategy, focusing on impactful storytelling, media visibility, and community engagement.
Founded in 2021 by certified nutrition coach Nandini Kumar, NourishKind offers personalised nutrition coaching, workshops, and educational programs. Unlike conventional diet approaches, NourishKind celebrates local foods, cultural heritage, and building a positive, lasting relationship with what we eat.
“Partnering with Digi eRelease feels like a natural next step,” said Nandini Kumar, Founder of NourishKind. “They understand our values and can help us share our message in ways that connect with people on both a personal and community level.”
Speaking about the collaboration, Sukanti Krishnapriya Nair, Founder & CEO of Digi eRelease, said: “NourishKind’s philosophy aligns perfectly with our belief that great brands grow from great stories. Our focus will be on sharing their vision through impactful campaigns, media visibility, and community engagement, making mindful living not just an idea, but a lifestyle people want to embrace.”
With Digi eRelease leading the mandate, efforts will be directed towards strengthening media visibility, engaging with key wellness communities, and executing campaigns that promote informed conversations on nutrition and well-being.
About Digi eRelease
Digi eRelease is a PR and marketing consultancy that helps brands craft authentic narratives, connect with their audiences, and build influence through strategic communications. The agency works across industries, offering services in media relations, brand consulting, influencer marketing, and integrated campaigns.
About NourishKind by Nandini Kumar
NourishKind is a wellness brand founded by certified nutrition coach Nandini Kumar. It promotes mindful, culturally rooted approaches to health through personalised coaching, educational workshops, and community programs, empowering people to make sustainable lifestyle choices.
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