**Startup Reporter**: Today, we are excited to present an exclusive interview with Abhishek Gaggneja, the visionary founder of Goodveda. This pioneering brand in holistic health has been making waves in the wellness industry, aiming to achieve a significant revenue target of ₹12 crore this fiscal year. Combining the ancient wisdom of Ayurveda with modern science, Goodveda offers sustainable wellness solutions that have captured the attention of many. Let’s dive into their journey and future plans.
**Startup Reporter**: Abhishek, thank you for joining us today. To start, could you tell us a bit about the inception of Goodveda and what inspired you to start this brand?
**Abhishek Gaggneja**: Thank you for having me. The journey of Goodveda began from a personal success story. A few years ago, I was diagnosed with diabetes. Instead of solely relying on conventional medicine, I turned to Ayurvedic remedies and made significant lifestyle changes. This approach not only helped me reverse diabetes but also ignited a passion for bringing the benefits of Ayurveda to a wider audience. Hence, Goodveda was born in September 2023, blending ancient wisdom with modern science to offer holistic wellness solutions.
**Startup Reporter**: That’s truly inspiring. What has been the response from the market since your launch?
**Abhishek Gaggneja**: The response has been overwhelmingly positive. Within nine months of our launch, we’ve achieved ₹2 crore in revenue. This reception shows that people are seeking out sustainable and holistic health solutions. Our product range, which includes nutritional supplements, Ayurvedic remedies, healthy snacks, and comprehensive wellness programs, has resonated well with our customers.
**Startup Reporter**: Speaking of products, tell us more about your recent introduction, ‘Millet Crunchies’ – Milletious. What motivated you to enter the healthy snack segment?
**Abhishek Gaggneja**: We noticed a growing demand for healthy, convenient snack options. Millet Crunchies – Milletious was our answer to this demand. Millets are highly nutritious, sustainable, and align perfectly with our brand’s ethos of promoting health and wellness. By entering the snack segment, we aim to offer our customers a tasty yet healthy alternative to traditional snacks.
**Startup Reporter**: Goodveda recently secured ₹2 crore in pre-seed funding and plans to raise $1M USD this year. How do you plan to utilize these funds?
**Abhishek Gaggneja**: The funding will be instrumental in our growth strategy. We’re planning significant capacity expansions and are excited about introducing new products through our Omni Channel Approach. This means enhancing our presence in ecommerce, quick commerce, and select retail stores across India. Additionally, our recent partnership with Barista will help in increasing our brand visibility and accessibility nationwide.
**Startup Reporter**: That sounds promising. Could you elaborate on your Omni Channel Approach and how it plays a role in your expansion plans?
**Abhishek Gaggneja**: Our Omni Channel Approach is about being present wherever our customers are, ensuring they have access to our products seamlessly. This includes expanding our ecommerce platforms, engaging in quick commerce to offer faster delivery options, and establishing a presence in select retail stores. This multi-faceted strategy allows us to reach a broader audience and cater to varying customer preferences.
**Startup Reporter**: As the founder, what has been your biggest challenge so far, and how did you overcome it?
**Abhishek Gaggneja**: One of the biggest challenges was establishing trust and credibility in a market saturated with wellness products. To overcome this, we focused on the quality and authenticity of our offerings. Every product is backed by extensive research and adheres to stringent quality standards. Moreover, sharing my personal story and the real-life impact of our products has helped build a strong connection with our customers.
**Startup Reporter**: With your extensive experience in leadership roles at Conceptol LLC in the USA and Yoga Brands in India, how has your background influenced your approach at Goodveda?
**Abhishek Gaggneja**: My diverse background has been immensely beneficial. Working in technology and marketing research provided me with insights into market trends, consumer behavior, and the importance of innovation. My stint at Yoga Brands deepened my understanding of health and wellness. Combining these experiences has helped me steer Goodveda towards becoming a cornerstone in holistic health solutions, focusing on both innovation and authenticity.
**Startup Reporter**: Looking ahead, where do you see Goodveda in the next five years?
**Abhishek Gaggneja**: Our vision for Goodveda is to become a leading nutritional food brand in India. We aim to expand our product offerings, enhance our market presence, and continue our commitment to providing sustainable wellness solutions. In five years, we envision Goodveda as a household name synonymous with holistic health, making a positive impact on the lives of millions.
**Startup Reporter**: Lastly, what advice would you give to aspiring entrepreneurs in the wellness industry?
**Abhishek Gaggneja**: Stay true to your vision and be passionate about your mission. The wellness industry is evolving rapidly, and it’s essential to keep innovating while maintaining authenticity. Listen to your customers, adapt to their needs, and ensure that your products genuinely add value to their lives. Most importantly, be patient and persistent. Success in this industry comes with dedication and resilience.
**Startup Reporter**: Thank you, Abhishek, for sharing your inspiring journey and insights. We wish Goodveda continued success and look forward to seeing the brand achieve new heights.
**Abhishek Gaggneja**: Thank you. It’s been a pleasure talking with you.
By integrating the ancient wisdom of Ayurveda with modern science, Goodveda is poised to redefine the wellness industry. Under the dynamic leadership of Abhishek Gaggneja, the brand is on a path of rapid growth, bringing sustainable health solutions to the forefront. Keep an eye on Goodveda as it continues to make significant strides in holistic wellness.
