~adds seasoned investors such as Rohit Chennamaneni, Nikhil Kamath, Abhijeet Pai, and Abhinay Bollineni to the CapTable~
~to invest in R&D, talent and distribution~
31 January 2023, National- Having introduced the concept of ‘Superfoods’ and their benefits to Indian households, India’s first home-grown Superfood brand, Nourish You continues to lead the category with high-quality homegrown products. Further strengthening its market dominance and gearing up for the next phase of growth, Nourish You today announces, it has raised $2 million as a part of its Seed funding round that received participation from seasoned investors including Y Janardhana Rao of Triumph Group; Rohit Chennamaneni, Co-founder, Darwinbox, Nikhil Kamath, Co-founder, Zerodha; Abhijeet Pai Co-Founder, Gruhas Proptech; Abhinay Bollineni, CEO, KIMS Hospitals, among others.
Founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, Nourish You pioneered and created the category of Superfoods in India, by offering homegrown super seeds – quinoa and chia seeds – to Indian consumers.
The fresh infusion of funds will enable Nourish You to double down its investment towards research and development of new products, further diversifying the brand’s portfolio. A part of the funds are also allocated for branding and marketing, new talent acquisition and significantly strengthening distribution and market presence.
Speaking on the fundraise, Rakesh Kilaru, Co-founder and CEO, Nourish You said, “Having personally experienced the benefits of quinoa and chia- we launched Nourish You to introduce Superfoods to Indian consumers. As India’s foremost Superfood brand, we are confident of driving the category’s growth in a sustainable manner. The fundraise will help us expand our team, distribution channels and increase our investment in R&D. It will accelerate growth and cement our position as a preferred brand for Superfoods in India.”
Speaking on investing in Nourish You, Rohit Chennamaneni, Co-founder, Darwinbox, said, “Even though I have been using Nourish You products for more than 5 years, it’s only now I got to understand the fascinating story of Rakesh and his team bringing Quinoa and Chia to India way back in 2013. From getting the mother seed, government approvals, to field trials across India and finally large-scale cultivation of Quinoa and Chia. As a category-creating brand, Nourish You’s proposition of homegrown chia and quinoa seeds is attractive.”
In addition to its retail business in India, Nourish You exports its portfolio spanning Quinoa, Chia, Millets, Edible Seeds (Flax, Pumpkin, Sunflower, and Watermelon), and Breakfast Cereals (Muesli and Fills) to countries including Singapore, Nepal, Kenya, Dubai, Mongolia, and Maldives.
Nourish You products are available on nourishyou.in and leading e-commerce platforms such as Amazon, Flipkart, and Big Basket, among others.
BOILER PLATE
Nourish You
After several trials and approvals, Rakesh Kilaru bought the mother seed of quinoa and chia to India in 2013. Further to this, he along with Krishna Reddy and Sowmya Reddy founded Nourish You in 2015 in Hyderabad. Nourish You is India’s first Superfood company to produce and sell homegrown, organic quinoa and chia seeds. Built with a vision of creating a sustainable world where everyone is the healthiest version of themselves, Nourish You brings ancient food wisdom to modern-day customers and helps them switch to a healthier lifestyle with plant-based Superfoods.
Nourish You operates with core values of Clean-label, Vegan, Fair Trade Practices with farmers, and sustainability for the planet. Having launched with 50 to 5000 acres of Quinoa and Chia farms across Rajasthan, Karnataka, and Madhya Pradesh. Nourish You has pioneered the concept of Superfoods in India and continues to aid the country’s journey from being a net importer of Quinoa and Chia to an exporter. Nourish You’s product portfolio includes Quinoa, Chia, Millets, Edible Seeds (Flax, Pumpkin, Sunflower and Watermelon), Breakfast Cereals (Muesli and Fills), Meal Mixes and Nut Mixes, and is available in India, Singapore, Nepal, Kenya, Dubai, Mongolia and Maldives.
Nourish You products are available on leading e-commerce platforms in India and on Nourishyou.in
