Nutrizoe, a women’s nourishment brand, has raised INR 3 Cr in a Bridge round led by Inflection Point Ventures. The funds will be utilized for the expansion and enhancement of Nutrizoe’s Lactobite portfolio following the completion of clinical trials. The focus will be on further developing the product line to cater to a wider range of needs and preferences.
International Expansion and Research & Development
Additionally, the company aims to export its products to international markets, expanding its reach beyond India, including UAE. Funds will also be allocated towards research and development to create new product formulations that align with Nutrizoe’s mission of providing innovative and effective solutions in the health and wellness domain.
Founders and Mission
Richa Pendake and Saanket K, a married couple, are the founders of Nutrizoe, bringing with them a combined experience of over 25 years in the corporate sector. Driven by her deep passion for women’s wellness and health, they introduced their initial product, lactation bars, in November 2020. Nutrizoe’s mission is to address the needs of women’s health and wellness through functional and nutraceutical food alternatives.
Nutrizoe’s Strengths and Market Potential
Nutrizoe excels as a pioneering brand in the domains of pregnancy, postpartum, and lactation, introducing new and distinct categories. It distinguishes itself through its ownership of patents and intellectual property, which enables the creation of innovative and exclusive formulations. The company stands out in the market due to its unconventional and unique formats that cater to the specific needs of its target audience. Industry data indicates significant market potential for women’s nutrition, with the global market projected to reach USD 43 billion by 2025 and the Indian dietary supplement industry estimated to reach 10.19 billion INR by FY 2026.
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