Martech Leader Netcore Acquires Chiratae, Vertex, Endiya backed Hansel.io, a Real-Time, No-Code Product Experience Platform

Netcore Solutions, a pioneer in Intelligent Customer Engagement & Communications, has acquired Hansel.io, a real-time, no code, Product Experience (PX) platform in a cash and stock deal. The addition of Hansel’s complementary and differentiated capabilities of Contextual Nudges & A/B Testing accelerates Netcore’s offering of Intelligent Customer Experience (CX) at scale across all the digital touchpoints.

Founded by ex-Flipkart, ex-Zynga product & tech leads, Varun Ramamurthy & Parminder Singh, Hansel.io, is a Real-time, No-code, Product Experience platform used by Product Managers & Growth Marketers to place Contextual Nudges & Walkthroughs at the most appropriate time in the customer’s journey to boost user activation, conversions, feature adoption and engagement on App & Web. Hansel also boasts of a suite of low-code offerings including Feature Management and A/B Experimentation for mobile apps.

Netcore has been building upon the vision of delivering “Intelligent Customer Experience” to every consumer across all the digital touchpoints. With 3 back to back acquisitions over the last 18 months, first being Quinto.ai (Conversational AI platform) followed by Boxx.ai (AI-First Omnichannel Personalization & Recommendation Engine) and now Hansel.io enabling product and growth marketers to change the Website and App layout without any code release and run product experiments in real-time, Netcore accelerates the evolution from an Intelligent Customer Engagement & Communications platform towards building the Intelligent CX cloud.

“As nearly 90% of mobile internet usage is within apps and over 100,000 new apps releasing every month, it is essential for product and growth marketers to focus on continuous enhancement of their in-app user experience,” said Kalpit Jain, Netcore’s Group CEO. “Every interaction that you do today needs to be Contextual, Personalized, and a delight to your customer. With the amalgamation of Hansel’s capabilities, Netcore will provide the much-needed agility to marketers and Product Managers to run on the fly experiments across the entire customer journey from mobile apps, websites to communication channels. Thus building a seamless end-to-end Customer Experience, in turn helping increase conversions, retention & adoption.”

Parminder Singh, Co-founder of Hansel, stated “This is a win-win for both companies. Adding Hansel’s capabilities to modify in-app experiences adds a significant ability to Netcore’s offering to Growth & Product teams. With our Expertise in the Mobile App Development space & Netcore’s expertise & reach in the industry built over decades will surely help our young team navigate the still nascent no-code movement better. The combined offering can now be used to manage the end-to-end experience of your users, within and outside the product.”

Equirus Digital, an investment banking firm, acted as the exclusive financial advisor to Netcore for the deal.

Final transaction closure is pending regulatory approval.