Interview of Shruti Mishra, Founder and CEO, IImage Stereo Marcom Pvt Ltd. 1.Your entrepreneurial journey has been closely tied to the evolving PR and marketing communications industry. What inspired you to start out, and how has that early vision changed over time? My journey has always been guided by curiosity rather than certainty. I began […]

[ez-toc] Introduction: EV Adoption Meets Market Reality India’s electric vehicle (EV) industry entered 2025 with strong momentum — record EV sales, expanding charging networks, and new policy incentives. However, alongside growth came capital tightening and operational challenges, pushing the industry toward its next evolutionary phase: consolidation. Why the EV Sector Is Consolidating 1. High R&D […]

[ez-toc] Introduction: A New Digital Commerce Architecture In 2025, the Open Network for Digital Commerce (ONDC) entered a decisive growth phase, positioning itself as India’s most ambitious digital public infrastructure after UPI. Designed to democratize e-commerce, ONDC breaks the monopoly of large marketplaces and enables MSMEs, kirana stores, home businesses, restaurants, and service providers to […]

[ez-toc] India’s SaaS Revolution Has Entered Its Most Defining Phase India’s global reputation has historically been tied to IT services, outsourcing, and back-office excellence. But over the past decade, the country has quietly engineered a transformation that now puts it at the center of the global SaaS (Software-as-a-Service) economy. In 2025, Indian SaaS exports crossed […]

Introduction: AI Adoption Outpaces Policy India has witnessed an explosive rise in artificial intelligence adoption across fintech, healthcare, edtech, logistics, governance, and customer service. But while AI innovation surged, the regulatory framework lagged behind—until now. Government bodies are drafting India’s first structured AI governance and compliance framework, expected to roll out in 2026. What the […]