By Harsh Somaiya, Co-Founder, The Bear House
When you look around you, you’ll get a sense of where the world is at, by simply looking at the way people dress to express themselves. Today, in a post-pandemic world where a hybrid work culture has become the norm, men are blurring the boundaries between work wear and leisure wear. Needless to say, these new, dynamic demands are creating an emerging market for apparel-makers to create classy casuals and relaxed formals. The modern man now seeks more than just clothing—he seeks individuality through garments that adapt to his lifestyle, tell his story, and empower him to navigate life with confidence, go everywhere and do everything.
Modern menswear is no longer about choosing between formal and casual. It’s about embracing both and creating a wardrobe that effortlessly transitions from work to leisure, brunches to boardrooms and cafes to offices.
Here are the top trends that will drive the menswear market in India in 2025:
Value-driven consumption
Market sentiments for 2025 are expected to focus heavily on value-driven consumption, where customers seek a balance between affordability and premium quality. As consumers increasingly demand brands to align with their lifestyle and values, there is a noticeable shift toward sustainable practices, transparency, and elevated simplicity in design. The industry is moving towards more conscious fashion choices, emphasizing timelessness over trend-based cycles.
Conscious purchases
As we step into 2025, we will see spending patterns shift more towards considered purchases rather than impulse buys, with a preference for timeless designs over fast fashion. Comfort and durability will be as important as style for customers when they are looking at making a new purchase. Buyers will increasingly value experiences and authenticity in brand interactions and being the informed customers that the current generation is, will track and hold the brands responsible for all the claims they make.
Reinventing Timeless Classics
As we step into 2025, timeless classics will be reinvented with innovation and creativity. For example, Denim, a long-standing staple, is stepping into new territory. Tailored denim suits, structured jackets, and layered ensembles in unique washes and textures are redefining this fabric’s potential. Accessories like denim belts and sleek canvas backpacks
will complement this reinvention, proving that denim can adapt effortlessly to casual and formal settings. Even traditional menswear is getting a contemporary refresh. Pinstripe suits now feature playful updates like patchwork details or jacket-and-shorts combinations. Tank tops emerge as key layering pieces under blazers or sweaters, while shorts, often relegated to casual wear, are taking on a luxurious edge through rich fabrics, making them staples for refined wardrobes.
Versatile garments
Customers are becoming more discerning in their choices, focusing on quality, functionality, and versatility in their purchases. There is a growing preference for garments that transition seamlessly between casual and refined. Most of the brands follow the age old two season format. We at The Bear House follow a long-term vision and stay away from that, following the 12-month cycle that helps us stay closer to the evolving market, while also being supply chain efficient.
Sustainability and personalisation
The industry is moving toward conscious fashion choices, emphasizing timelessness over trend-based cycles. Sustainability continues to influence menswear, with a noticeable shift toward artisanal craftsmanship. Hand-stitched details, intricate crochet, and embroidery add a personal, one-of-a-kind touch to garments, reflecting a broader emphasis on individuality and ethical production. Accessories like hand-tooled leather belts and knitted scarves bring charm and character to outfits, aligning perfectly with conscious consumer choices.
Oversized silhouettes
These remain a dominant trend, offering comfort and boldness in equal measure. Flowing shirts, roomy jackets, and wide-legged trousers create ensembles that are both relaxed and visually striking. The art of layering will further come into play, allowing men to experiment with textures and proportions while maintaining functionality.
Color codes and multi-functional designs
Earthy tones such as deep browns, olive greens, and warm oranges dominate the color palette, fostering a connection to nature. These hues pair beautifully with performance-
driven fabrics, catering to men with active, on-the-go lifestyles. Waterproof jackets, breathable materials, and multi-functional designs blend utility with aesthetics, allowing
men to stay prepared without compromising style.
Minimalism
Clean, classic staples like plain T-shirts, straight-cut jeans, and understated sneakers are being elevated through premium fabrics and meticulous tailoring. This reflects customers’ growing demand for timeless, versatile designs that seamlessly blend sophistication and simplicity.
Menswear today is more than just fashion statement—it’s an expression of who we are individually and also as part of a larger cultural shift, it tells the story of where we come from, and where we’re headed.
