By Harsh Somaiya, Co-Founder, The Bear House
When you look around, you’ll get a sense of where the world is at, simply by observing the way people dress to express themselves. Today, in a post-pandemic world where a hybrid work culture has become the norm, men are blurring the boundaries between workwear and leisurewear. Needless to say, these new, dynamic demands are creating an emerging market for apparel-makers to craft classy casuals and relaxed formals. The modern man now seeks more than just clothing—he seeks individuality through garments that adapt to his lifestyle, tell his story, and empower him to navigate life with confidence, go everywhere, and do everything.
Modern menswear is no longer about choosing between formal and casual. It’s about embracing both and creating a wardrobe that effortlessly transitions from work to leisure, brunches to boardrooms, and cafes to offices.
Here are the top trends that will drive the menswear market in India in 2025:
Value-Driven Consumption
Market sentiments for 2025 are expected to focus heavily on value-driven consumption, where customers seek a balance between affordability and premium quality. As consumers increasingly demand brands to align with their lifestyle and values, there is a noticeable shift toward elevated simplicity in design and a preference for timelessness over trend-based cycles. The industry is steadily moving towards more conscious fashion choices, emphasizing authenticity, transparency, and quality.
Conscious Purchases
Spending patterns are shifting toward considered purchases rather than impulse buys, with a preference for timeless designs over fast fashion. Comfort and durability are now as important as style, and customers are increasingly valuing experiences and authenticity in brand interactions. Brands must stay authentic by aligning marketing with product quality and offering personalized experiences that engage customers. Instead of chasing fleeting trends, timeless, versatile designs are becoming the cornerstone of the modern wardrobe.
Reinventing Timeless Classics
Timeless classics are being reinvented with innovation and creativity. Denim, a long-standing staple, continues to evolve with unique washes and textures. Oversized T-shirts, often styled with denim or chinos, bring a contemporary, relaxed edge to wardrobes. These versatile essentials prove that even the simplest garments can make a statement when crafted thoughtfully.
Versatile Garments
Customers are becoming more discerning in their choices, focusing on quality, functionality, and versatility in their purchases. There is a growing preference for garments that transition seamlessly between casual and refined. Unlike most brands that follow the traditional two-season format, The Bear House has adopted a 12-month cycle from the start. This approach not only keeps us closer to market trends but also enhances supply chain efficiency, allowing us to respond quickly to changing demands.
Oversized Silhouettes
Oversized silhouettes remain a dominant trend, offering comfort and boldness in equal measure. Flowing shirts, roomy jackets, and oversized T-shirts create ensembles that are both relaxed and visually striking. The art of layering further comes into play, allowing men to experiment with textures and proportions while maintaining functionality.
Color Codes and Minimalism
Earthy tones such as deep browns, olive greens, and warm oranges dominate the color palette, fostering a connection to nature. Clean, classic staples like plain T-shirts, straight-cut jeans, and understated sneakers are being elevated through premium fabrics and meticulous tailoring. This reflects customers’ growing demand for timeless, versatile designs that seamlessly blend sophistication and simplicity.
Menswear today is more than just a fashion statement—it’s an expression of who we are individually and as part of a larger cultural shift. It tells the story of where we come from, where we’re headed, and how we choose to navigate a rapidly changing world. In 2025, style becomes a language of self-assurance and adaptability, allowing men to curate wardrobes that reflect their aspirations, values, and evolving lifestyles. Fashion is no longer just about trends; it’s about making intentional choices that resonate with identity and purpose while ensuring a seamless shopping journey, both online and offline, to build trust and loyalty.
