Mindtree’s digital transformation work for four enterprise customers from diverse industry sectors adjudged best-in-class
Mindtree, a global technology services and digital transformation company, has been recognized by Information Services Group (ISG), a leading global technology research and advisory firm, with the 2021 ISG Digital Case Study Award™ for its best-in-class digital transformation work with four enterprise customers.
Mindtree was among the few companies to have four standout case studies chosen from nearly 250 provider submissions around digital transformation initiatives focused on improvements in customer and user experience to drive top-line revenue growth.
The ISG Digital Case Study Awards evaluate the objectives, solutions and outcomes achieved through enterprise digital transformation projects by technology and service providers worldwide. Selections are based on a multi-dimensional assessment of the tangible impact of digital transformation on the client’s business and the uniqueness of the provider’s solution.
“ISG’s recognition of Mindtree’s digital transformation work validates our ability to help clients reimagine their business models for the always-on, digital-everywhere era,” said Venu Lambu, Executive Director and President of Global Markets, Mindtree. “Businesses are increasingly looking to become agile, innovative, and technology-driven enterprises with superior customer experiences at the heart of everything they do. As a strategic partner, we focus on helping them leverage digital technologies to not just transform operations and build a connected ecosystem, but also maximize revenues and growth.”
Mindtree was recognized for its work with the following customers.
• A European manufacturer of paints, and performance coatings: Mindtree created a visualizer app for the Dutch multinational AkzoNobel to enable consumers to “virtually” paint their walls and make quick and effective color choices. Mindtree used augmented reality (AR) technology and wall visualization algorithms to enable consumers to get a life-like view of various paint styles, making the selection process flexible. The app has been released in 42 countries, and has more than 5 million users, with a user rating of 4.5 in most of the key markets.
• A leading consumer packaged goods company: As restaurants pivoted to online ordering due to the pandemic, a leading CPG company realized that thousands of local restaurants were struggling to reach their consumers digitally and ran the risk of being priced out on existing delivery service apps. The company collaborated with Mindtree to build a free application that enabled consumers and local restaurants to connect using a simple and intuitive interface and search facility. This has allowed millions of consumers to get food delivered to their doorstep, while helping more than 5,000 restaurants to weather the pandemic’s business impact.
• A US-based provider of financial services and solutions: As part of its ongoing commitment to digitally transform the life insurance purchase process and enhance the customer experience, Lincoln Financial Group, with the help of Mindtree, created a digital tool that enables prospective policyholders to answer their medical interview questionnaire online during the underwriting process. With an adoption rate of more than 70% on eligible cases, the new e-interviewing process provides customers with more choice and convenience in how they interact with Lincoln and allows for faster application turnaround times, while enabling Lincoln to operate more efficiently and offer a competitive differentiator in today’s digital era.
• A leading information services company: The company provides comprehensive line management, debtor due diligence, and risk management solutions for lenders, law firms, and corporations. The absence of a unified platform to analyze customer data from multiple sources prevented it from leveraging data to drive business decisions. Mindtree developed a unified and scalable enterprise data model to manage master, reference, transactional, and analytical data from multiple sources. This has enabled the company to provide consistent and meaningful information to decision-makers and significantly improve confidence in the data.
