“As we approach the Union Budget for 2024, the enablers of Digital India are brimming with expectations from the government. This burgeoning industry, a major employer with a footprint extending across creative, technological, media, and data domains, is in need of a well-defined industry identity and explicit government recognition.
Currently, the landscape of digital media enablers remains somewhat unorganized, often sharing identities with sectors such as technology, IT, ITES, and advertising. The advent of a distinct and recognized identity for the Digital Industry is imperative for its holistic development and integration into the broader economic framework
To propel this sector forward, a strategic focus within the Union Budget is essential. Measures such as emergency credit lines, the establishment of focused Special Economic Zones (SEZs), targeted incentives, and comprehensive policy representations are pivotal for the industry’s expansion and stability.
A more tailored approach by the government will not only foster innovation but also support sustainable growth, enabling an increased global share in digital delivery from India.”
