“Anticipating trends for 2024, a notable surge in funding for deep tech startups is expected, indicating a shift from the dominance of SaaS companies . This shift reflects India’s hidden strength in cultivating deep research, paving the way for innovative startups. The recognition that traditional service-centric models have limitations in sustained growth and valuation is driving this change. Additionally, a decline in the emergence of direct-to-consumer brands as funded entities is foreseen due to market saturation. Consolidation within the space will focus on optimizing logistics, supply chain, and marketing costs to ensure healthier profit margins. Furthermore, the rise of homegrown venture capital funds and family offices as key investors is anticipated, as many of the foreign investors have started exiting from the country . This shift is poised to burst the valuation bubble, with strategic players actively supporting the startup ecosystem, fostering sustainable business growth. In summary, 2024 is expected to usher in a transformative era with a focus on strategic innovation and sustainable growth.”
