Non-metro buyers make up 50% of online rakhi shoppers: IGP data

Non-metro customers make up as much as 50% of online shoppers buying rakhis and gifts this Rakshabandhan, shows analysis by leading D2C gifting site IGP. Buyers from metro cities make up the remaining 50%. Delhi and Mumbai take the lead when it comes to buying gifts for Rakshabandhan online, followed by Bengaluru, Hyderabad, Pune and […]