Online education or EdTech might have been gaining the spotlight
amidst the current context of COVID-induced social distancing, but
its prominence had been growing gradually since before. Going back
a few years, 2018 to be precise, the EdTech startups were able to
obtain funding of $700 million. In 2021, with a conservative strength
of 3500 enterprises, the industry is all set to surpass $1.96 billion. As
per market projections, EdTech will remain on the growth high for the
coming years as well.
Tapping into that potential, are various other sectors, leveraging
their training and educational modules through the online learning
platforms. The $11 billion Indian beauty industry, which amasses
substantial market revenue through aesthetics training programs, is
also not far behind in EdTech collaborations.
Now, we know about many brands that have established their
training centres and academies over the years. It is a by-product of
the brand, which also acts as a marketing and PR machinery. But,
what about an EdTech platform that offers affordable courses (INR
999) on aesthetics, makeup and wellness, and is not associated with
any brand as a sister venture or collaboration?
Raneh Beauty is a thriving reality, all set to disrupt the conventional
model of the Indian beauty education industry.
Raneh Beauty: Humble Origins of a Company with a Cause
Raneh Beauty was launched in May 2019, by beauty connoisseur and
entrepreneur Neha Modi. She didn’t want to launch just another
beauty and aesthetics training academy for the sake of doing
business and making profits like her peers. She wanted to create a
virtual medium for affordable and unbiased formal training that
would foster budding entrepreneurs within the beauty and wellness
industry.
She wanted to start a revolution towards women empowerment
through entrepreneurship and employment. As founder and Director
of Raneh Beauty, she has been working towards that goal, acclaiming
significant success in the venture.
Problems Addressed and Solutions Innovated
Raneh Beauty is the true disrupter of beauty education. But why and
how? Let’s start by acknowledging the problems that the company
had been addressing:
- Â Although many global brands want to increase their footprint in
- India, there is a lag in the sourcing of knowledgeable staff. The
- same thing has been affecting the salon businesses as well.
- Â Beauty education has an urban-centric approach which leaves
- out the entire rural or semi-urban population in a blind-spot.
- Â Lack of training in terms of both availability and affordability for
- aspiring makeup artists.
- Â There is a chunk of the women populace in India, which lacks
- the motivation to upskill and be independent.
- The model of Raneh Beauty has addressed each offering actionable
- solutions that are set to change the very fabric of beauty and
- wellness education, not to mention the state of women employment
- in the country. They offer:
- Affordable courses starting at INR 999; it’s the cheapest ever.
- Â Virtual learning would not require one to be physically present
- in an institute.
- Â International beauty training standards.
- Â Instructors of global reputation.
- Â Product agnostic platform, which means no branding, no tie-
- ups, and no pressurizing the learners to buy high-end products
- for the training.
The difference in ideation is quite distinguishable if you compare it
with other beauty education channels. Raneh Beauty, spearheaded
by the visionary Neha Modi, has paved a path for women
empowerment backed by employment and the creation of micro-
entrepreneurship, which will not only uplift the beauty industry but
the Indian economy and the societal status of women in the
country.
