Reliance Retail-owned sportswear brand Performax has formed a strategic partnership with the All India Football Federation (AIFF), becoming the official kit and merchandise sponsor for the Indian football team. What does this partnership mean for Performax? According to the company’s statement, The partnership allows Performax to be the exclusive creator of kits for all types […]
Reliance Retail’s Performax Activewear becomes official kit and merchandise sponsor for Indian Football
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