The advent of Covid-19 saw several drastic changes in the world. Be it the shift to a virtual economy, norms of social distancing, adjustment to the work-from-home conventions, redefining the gender roles, it was quite a shift to the new normal in the past two years of a global pandemic.
A 19-year-old Economics student from Jaipur, Rajasthan, Rashi Vashisth, saw the pandemic as a perfect opportunity to make the digital space more affordable and accessible to businesses, and at the same time add value to their brands.
After working for several brands as a digital marketer, her quest for perfection led her to the idea of starting the Shag Infotech. As believed, with an efficient team, she can add more value to the brand’s identity than just creating social media and managing their accounts.
In a generation where the entire world has shrunk into the 6-inch screens of mobile phones, a good digital presence is a must to increase the brand awareness of the business.
Rashi’s efforts to make the digital space more accessible to the businesses and build a digital marketing agency that personalizes the entire experience for the businesses is a huge step in the direction. In a few months, Rashi and the team of Shag Infotech have established an astounding client base. The team has supported the clients in each step from executing the brand campaigns to establishing a firm brand name in the market, as Shag Infotech perceives itself as the extension of the internal team of the client.
“The needs of the small businesses, who are unable to afford the services of the top-notch agencies and lag when it comes to making a mark in the digital space. The step of making the services affordable and accessible will enable the start-ups and small businesses which came up in the pandemic to take advantage of the platform provided by the digital media to spread awareness and build their brand,” said Rashi Vashisth, Founder, Shag Infotech Private Limited.
Women became the driving force and have been leading several start-ups in the country. The start-up boom in the country has reinforced the agenda of women’s empowerment in the country. Rashi Vashisth is a living testimonial of the fresh perspective and innovative ideas that women can bring to the workplace. The success of Shag Infotech and the contribution of Rashi in building the brand is an inspiration to the young girls who are aiming to get into the world of business.
On this women’s day, we celebrate the success of innovative women like Rashi Vashisth and others who are changing the outlook of entrepreneurial organizations and businesses by being leaders of the changing future.