When the lockdown experienced more than 6 crore small enterprises battling for survival last year, Cadbury Celebrations extended their heartwarming support by means of their Diwali campaign – ‘Not Just A Cadbury Ad’ – whereby they didn’t just market for their own brand but will also lend recognition to many smaller corporations and store vendors that contribute to their distribution network. This year, Cadbury introduced phase two of this award-winning marketing campaign in collaboration with Rephrase.ai, and designed a hyper-personalized ad featuring Bollywood Superstar Shahrukh Khan, applying their generative AI technology. Conceptualized by Ogilvy India with Wavemaker as the media partner, this campaign usually takes hyper-personalized brand name conversation to another degree as it enables local and nearby smaller businesses to help make India’s largest brand ambassador their own brand ambassador!
This generative media technology can fundamentally make a digital avatar of a real-world person which then permits users/clients to develop professional-good quality human video clips at scale, with textual content being the only input required. For the purpose of this ad, for the first time ever for Rephrase.ai and for the world, Rephrase.ai produced 4 various digital avatars of SRK, one for every one of the four groups of outlets (Fashion, Footwear, Kirana, and Electronics) amongst the Cadbury distribution network. Making use of these templates, shop owners throughout India (according to the mapped pin-codes) could be featured during the Cadbury Celebrations Diwali marketing campaign, hyper-personalized to every viewer, and will also be capable to produce an advertisement for their store that includes the largest movie star on this planet!
Cadbury has released a microsite the place where the user has to input their area, the store category, the shop name, and their contact information. The personalized online video ad featuring SRK is then shared with them as an mp4 file by WhatsApp. They are primarily distinct versions of the identical ad personalized to include local retail store names.
Steps to get your personalized ad featuring superstar, Shahrukh Khan:
1. Visit https://notjustacadburyad.com
2. Select your specific location
3. Select your enterprise category.
4. Pick out your local retail store
5. Fill in the details, and click on “Get your personalized video’
Sample video for reference how local shop Scale Clothing made a promotional video featuring Shahrukh Khan
A couple of bites from the nearby shop entrepreneurs were being a part of a video clip, who shared their expertise and stated how these days were being the most complicated days for them as well as their family members. As the online video progressed, Shah Rukh Khan appeared in the following scene, wearing a cream-colored sherwani. He addressed the names of several outlets, urging viewers to get things from them.
