Exponentially expanding its retail footprint, SUGAR Cosmetics reaches a new milestone with its 100th brand owned store
Mumbai, 6th June, 2022: SUGAR Cosmetics, one of India’s largest Omni channel beauty companies and a cult favourite amongst Gen Z and Millennial consumers, opened doors to their 100th brand-owned store at VR Chennai Anna Nagar, today. Building further on the brand’s core mission of expanding distribution, SUGAR Cosmetics continued to invest in brick-and-mortar stores since its first store in early 2019 and now achieving its 100th store in less than 3.5 years. The brand steadfastly had a phenomenal retail store count growth of more than 50% in the past year and diversified their overall product range to nearly 550+ SKU’s.
SUGAR Cosmetics started off as a D2C brand in 2015 that quickly ventured into offline trade in 2017. The brand grew from 2500+ retail outlets in 2020 to 35,000+ retail touch points in over 500+ cities as of today. While a lot of brands rescinded their plans of opening stores and even shut down existing ones since the pandemic started, SUGAR Cosmetics launched 60+ stores in March 2020, keeping hygiene and safety as a top priority for their retail customers. Among these new launches, SUGAR ventured into key metro cities with 15+ stores in Chennai, Bangalore, Hyderabad, Delhi, Mumbai, Jalandhar, Nagpur, and more.
Speaking on the launch of the store Vineeta Singh, Co-founder & CEO, SUGAR Cosmetics said, “We are extremely proud of the team to have got SUGAR Cosmetics to reach a century in a record-breaking time. And extremely ecstatic to have launched this 100th brand-owned store in Chennai. At SUGAR Cosmetics, we have ensured to stay put and focus on our core pillars – distribution, product, content, and community. Even during the pandemic, we have continued to add shelf space and pushed our offline expansion when the other brands were exiting retail. Since the launch of our first store, we have come a long way till now in a very short span of time. With an increasing number of customers preferring to shop at brick-and-mortar outlets and our retail stores accounting for about 65% of our revenue, we are hopeful that this launch will reflect our commitment towards them.”
SUGAR Cosmetics is available across 35,000+ outlets in the country, with the south being a key market for the brand – housing the second-highest number of our retail touch-points from all four zones PAN India. Understanding that offline retail will continue to dominate over the next 10 years in terms of purchases, the brand plans to expand offline across 60,000 stores over the next 12-15 months. SUGAR will strengthen its retail footprint by enhancing the retail marketing and visual merchandising experience, along with an extra emphasis on its product line, and distribution.
These brand-owned stores house all the best picks in categories that cover Lips, Eyes, Face, Nails & Skin allowing customers to enjoy a plethora of 550+ beauty & makeup products. The stores are designed to give makeup enthusiasts the ultimate retail experience of their holy grail beauty products. The product range extends from a diverse range of foundations, concealers, eye shadows, lipsticks, highlighters, bronzers, and even skincare. Additionally, the stores also feature video screens and in-store assistance for customers to choose the perfect match for them.
About SUGAR Cosmetics (www.sugarcosmetics.com):
SUGAR Cosmetics, a cult favourite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 35,000+ retail touchpoints as of 2021 across 500+ cities and a mission of reaching the doorstep of every makeup user in the country.
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