The Journey of a Dying Venture to Becoming a Dominant Market Player – Dr.
Nachiket Bhatia, CEO, DBMCI
Entrepreneurship doesn’t mean succeeding at every step of the venture. Running a business is about coping with the dynamic market ecosystems, growing after steep curves, and understanding the ever-evolving needs of the consumers. One prominent example is the DBMCI that didn’t just succeed; it branched out and resurrected legendarily. Running a business is no cakewalk. Especially, after the pandemic kicked in, and the social distancing protocols shunned the physical mediums, several entrepreneurial empires bit the dust. However, some businesses curated innovations and tackled innovative propulsions to glide through the pandemic. They saw the opportunity in calamity and took instrumental steps in creating a name for their business. One such name was the Dr. Bhatia Medical Coaching
Institute (DBMCI) became the new unicorn of the competitive coaching market. How? Well, this is a question that we will be uncovering later in this narrative.
How it all started?
It all started in the year 1996 when DBMCI took its first breath. It was a unique endeavor that provided a platform for medical students to prepare for their Post-graduation entrance. DBMCI was a huge chart-buster; it was a massive success as the education forefront needed an initiative like DBMCI.
Then the Ed Tech, otherwise known as the EGurukul was founded in 2019 that digitized DBMCI for the online audience. The aim was to make education accessible for remote areas, as DBMCI didn’t live up to its name and suffered huge losses between 2017 and 2019. Online education seemed like a hazy dream due to the lack of resources and audience interest. But, the pandemic turned the tide for EGurukul as online education became a predominant way of education.
The journey of a lifetime
Building something is exciting because success is a far-fetched dream when a business flaps its new wings. A successful business is the outcome of constant making, overcoming, and learning from many mistakes, and DBMCI is the brainchild of minds that never stopped innovating.
When the digital revolution swept every organization off its feet, and educational platform embraced digitalization with arms wide open, EdTech was launched as DBMCI’s efforts to become a well-known name in the world of coaching. As compared to the original idea, EdTech was more efficient and seamless. It broke the geographical barriers of the classical education system and reached out to the students who are eager to learn from the leading educators of the era.
EdTech established the true definition of education to be something more than business. It created a platform where students and educators can interact, virtual classes can be made easy without exhausting extensive tech resources, and remote education can gain pace to promote flexibility. The journey wasn't easy, but it was an epic path that evoked inspiration. The future awaits those who learn and evolve the future is clearly gravitating towards technology, and E-Gurukul was an initiative that relies on technology. By leaping beyond being a traditional brick-and-mortar coaching business, Edtech morphed into a tech-based company.
Conventional education systems are backed by cutting-edge technology at EdTech. In the Head Office, there are about 200 brilliant people, who tickle their brain cells to diversify ideas according to the industry standards.
DBMCI is all set to enter different fields that have tremendous potential. Currently confined to just the PG Medical coaching sector, DBMCI has plans to enter into the nursing, NEET-UG, UPSC-CSE, and many other fields through EdTech. This won’t just massively benefit the enterprise architecture by providing more market resiliency, but it can also nurture young talents hailing from different walks of life. In a nutshell, for talented minds who want to create a career for themselves in revered academic fields, EdTech is the new torchbearer
of digital education.
The bottom line
The competitive landscape has witnessed radical evolutions in the ongoing decade. Now is the epoch of academic excellence which is achieved in prestigious educational institutes. However, the doors to prestigious colleges open after cracking competitive exams. Thankfully educators like Ed Tech are still in the game to aid students in unlocking their full potential.
