After years of complaints from creators about limited growth opportunities for smaller streamers, Twitch is finally rolling out a Discovery Feed. The announcement was made during the opening ceremony at TwitchCon Paris, where the company also unveiled several other new features.
Supporting Short-Form Video and Preserving Livestreaming
The new features introduced by Twitch focus on supporting short-form video content. While livestreaming remains the platform’s core offering, many creators rely on promoting their content through platforms like YouTube Shorts and TikTok to attract viewers to their Twitch channels.
The Discovery Feed, set to launch in the fall, will be a scrollable vertical feed within the Twitch app. Similar to TikTok, it will algorithmically serve users clips from creators’ streams even when they are not live. However, Twitch has emphasized that it is not prioritizing bite-sized content over livestreaming.
Editing and Sharing Enhancements for Creators
Twitch is introducing new editing features that allow creators to natively edit clips from their streams into a vertical format. The platform will now support direct exports to YouTube, and starting in August, users will be able to export clips directly to TikTok. The clip editor will also be accessible on mobile devices, making it easier for creators to share content effortlessly.
Stories, Enhanced Ad Breaks, and Collaboration Features
Twitch is following the footsteps of other major social platforms by launching stories in October. These stories will appear on the Following page of the Twitch mobile app, and creators will have the option to make them publicly viewable or exclusive to paying subscribers.
Additionally, the platform is addressing concerns about ad breaks. Streamers will now have the ability to turn on a chat countdown timer, providing them with more warning before an ad break occurs. This feature allows streamers to adjust their stream accordingly and make informed decisions for their community.
Furthermore, the platform is introducing the Guest Star feature, which enables streamers to invite guests onto their channels and stream simultaneously. This “streaming together” feature will initially roll out for a select number of channels in August, with plans to make it available to all streamers in the coming months, regardless of partner or affiliate status.
Twitch CEO Dan Clancy emphasized the company’s commitment to evolving and meeting the changing needs of the Twitch community, stating that continued development is crucial to support the community’s growth.
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