In a move to share some of its ad revenues, Twitter has reportedly informed numerous Twitter influencers, including several right-wing personalities, to anticipate substantial payments in their Stripe accounts. The social media company has allegedly communicated to them that they could expect tens of thousands of dollars.
Twitter Influencers Share Payment Amounts
Prominent individuals such as Billy Markus, the creator of Dogecoin with 2.1 million followers, disclosed receiving $37,050 from the program. Brian and Ed Krassenstein, well-known twin brothers on social media, stated that they were each receiving over $24,000. Ashley St. Claire, a writer for The Babylon Bee, shared a screenshot indicating a payment of $7,153, which she described as “insanely good.” Other influencers, including Andrew Tate, Ian Miles Cheong, Benny Johnson, Rogan O’Handley, and an anonymous account named End Wokeness, mentioned payments ranging from $7,036 to $20,419.
Twitter- New Revenue-Sharing Program
Twitter introduced the revenue-sharing program on Thursday, emphasizing its commitment to enabling users to earn a living directly on the platform. The program grants creators a portion of the ad revenue generated through ads displayed in the replies to their posts. It initially targets a smaller group of users who have signed up for Elon Musk’s new subscription feature and are subscribed to Twitter Blue or Verified Organizations. In the last three months, eligible users must have generated at least five million total post impressions.We do not allow state-affiliated media outlets, parody accounts, and fan accounts. Payments cover ad revenue earned since February.
Musk’s Efforts to Attract Creators
Since Musk’s involvement with Twitter, he has implemented strategies to increase revenues and reduce costs, including charging users for blue verification checks, introducing a subscription service, and selling office furniture. The revenue-sharing program, although seemingly contrasting these goals, aligns with Musk’s plan to attract more creators to the platform. NNotably, Musk himself informed accounts connected to him, such as Jonas Lismont, Sawyer Merritt, and Jason Calacanis, of forthcoming payments. Twitter CEO Linda Yaccarino expressed enthusiasm for the program, tweeting, “It makes a lot of cents to create here!” after its announcement.
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