The Legend of Indian Cinema Sri. Amitabh Bachchan launches VKC Parivar APP.
VKC Pride, India’s leading PUfootwear brand which is pioneering Indian footwear manufacturing with new technologies is set to energize India’s Neighbourhood Businesses. To empower the neighborhood businesses in the country Sri. Amitabh Bachchan launches the VKC Parivar Mobile APP. In an age when all the leading corporates in the world are directing all their resources at hand to sell directly to customers – side-stepping the wholesaler-dealer-retail network, this Indian company is swimming against the current in modern business and trying to increase sales directly through these traditional networks.
More Neighbourhood Jobs:VKC Corporate House believes that the neighborhood community is of more importance to them than the bottom line. The VKC Pride thought process goes along the lines that if you sell through traditional networks, the margins that the retail shops, dealers, and wholesalers earn get spent in the neighborhoods themselves. This process adds to creating wealth and circulating wealth in the neighborhoods. It generates more jobs in the neighborhoods. It creates livelihood and happiness for many families in the neighborhoods. This is a method that helps in helping neighborhoods flourish rather than sucking money out of the neighborhood families and out of the neighborhoods themselves through the online D2C approach.
New Ad Less Ad Series: To communicate the need of energizing India’s Neighbourhood Businesses VKC Pride is launching a New Ad with Amitabh Bachchan, the legend of Indian cinema in India’s first Adless Ad series, a new concept in brand communication introduced by VKC in 2021. It is for the first time in his over 50-year career that Sri. Amitabh Bachchan has endorsed a footwear brand.
VKC Parivar App: VKC Pride launched the VKC Parivar App with Sri. Amitabh Bachchan to connect the Wholesaler-Dealer-Retail Shop Network and their customers using one single Mobile App named VKC ParivarApp. This is probably the first instance in the country where an App is connecting the brand and dealer network with customers to increase sales for the dealer and retail shop networks. More than anything, the VKC Parivar App will enable the retailer shops to showcase their other brands as well on the VKC Parivar App in the future. So, the VKC Parivar App will become the Technology Infrastructure for the retail shop to sell all their footwear to their customers.
“VKC Pride is a mass-market product serving the common man of India. Being long-lasting footwear with 1000+ stylish models and all of them honestly priced, our pride is the common man of India. We love to serve the common man of India as customers, retail shops, sub-dealers, and wholesalers. VKC Pride neighborhood business focus is to empower the common man of India and their neighborhoods. Amitabh Bachchan Ji and the App will add magic to this wonderful thought of energizing the neighborhood business in India.” Said VKC Group Managing Director, VKC Razak.
In September 2021 VKC Pride had energized India’s footwear industry during the pandemic by launching India’s FirstSuperSoft PU Footwearbranded as VKC Pride EEZY.
