It was founded in 2019 by Avnish Chhabria. It offers a range of nutraceuticals, organic as well as non-genetically modified vitamins and minerals for its customers. The brand is focused on bringing together the best of real ingredients and future-ready science to create sustainable ways to get nutrition in its purest and most delicious form.
The brand is currently shipping India’s very own health supplements to consumers in international markets like the USA, UK, UAE, UK, and EU.Â