Cycle Pure Agarbathies from agarbathi to aerospace conglomerate NR Group becomes the only company in the home worship segment to receive Carbon Neutral Certification in the world. The certification has been offered by UK’s Natural Capital Partners, a widely recognised voluntary carbon offset and sustainability solutions provider in the world. This certification entitles the company to use the carbon-neutral symbol on all its products which represent the quality and sustainable development that the organisation stands for.
“Prayer should be guilt-free. And so naturally we wanted each one of our products to be carbon neutral. When consumers choose to pray with our products they can rest assured that they’ve made the right, clean, and sustainable choice, for the earth, and for the future generations. I think carbon neutrality is not just the responsibility of every business, but it the responsibility of every individual as well. We pray for the wellbeing of all beings on earth, one agarbathi at a time.”, says, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies.
For the certification, the Green House Gas (GHG) assessment was carried out in accordance with the Greenhouse Gas Protocol – Corporate Accounting and Reporting Standard. Commonly known as a ‘Carbon Footprint’, the assessment took into account data on fuel consumption, electricity consumption as well as indirect emissions associated with purchased electricity. It also looked at other sources, including business travel, employee commuting, and third party deliveries to formulate the carbon footprint of the company. The carbon offset was carried out through Carbon Consulting’s partners in the UK in accordance with The Carbon Neutral Protocol. This ensured that the process is internationally recognized and goes through a credible verification process.
“This is the 5th year that we will be undergoing a stringent international carbon audit. We’ve adopted an integrated approach to internally mitigate and externally offset our carbon emissions. It’s a great feeling knowing that we’re doing our bit”, says Mr. Suresh, COO, Cycle Pure Agarbathies.
Recognizing the need for consistent sustainable production, NR Group embarked on the journey toward carbon neutrality in 2014 with the aid of The Carbon Consulting Company. Following their signature process, the organisation implemented a comprehensive Carbon Management plan for the following years.
In the past, NRRS Carbon Neutral status has been managed by partially supporting Andipatti Wind Power, Andhra Pradesh Solar Power, Harapanahali Wind Power, and West India Wind Power projects. The company is widening its green footprint by planting sacred trees in and around temples across the country. Our prayers for the wellbeing of all beings on earth, are being fulfilled, one agarbathi at a time
About NRRS:
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/
