Thursday, December 18, 2025
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WhatsApp New AI Update’s: Fun Status Stickers, AI Upgrades and More

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Also, channel administrators can now ask questions to their followers in real time, which means broadcasters have even more ways to connect and get feedback from their audience.

These updates show that WhatsApp is still growing its messaging world as people get ready for one of the busiest times of the year for communication.

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Missed Call Messages And Smarter Calling Tools

A blog by the messaging service highlights a significant addition: missed call messages.  These allow users to quickly leave a voice or video note when a call goes unanswered.  Depending on the call type, this feature replaces traditional voicemail and makes catching up more seamless during the busy festive period.

WhatsApp is also making voice chats even better with real-time reactions! Now, you can quickly say things like ‘cheers’ without interrupting everyone. Plus, in group video calls, there’s a new speaker spotlight feature that will automatically highlight the person speaking, so you can keep up with the conversation easily.

Chat Upgrades With Meta AI

The platform is making a big jump in AI by adding some fresh image generation models from Midjourney and Flux. Now, when you create custom images, like holiday cards, right in Meta AI on WhatsApp, you’ll notice a real boost in quality!

Another cool update is AI-powered photo animation, which can transform any still image into a quick video you can share in chats or on your status.

On desktop, WhatsApp is rolling out a new media tab that brings together all your media, documents and links from different conversations, so Mac, Windows and Web users can easily find and organise their files. Plus, the app has made link previews a bit cleaner, so you won’t have to wade through long URLs.

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Status & Channel Engagement Tools

For Status, WhatsApp is bringing some new stickers to the table, like interactive designs, music lyric templates and question prompts, to really get people chatting and involved. Now, users can ask questions that viewers can answer right on their Status.

Also, channel administrators can now ask questions to their followers in real time, which means broadcasters have even more ways to connect and get feedback from their audience.

These updates show that WhatsApp is still growing its messaging world as people get ready for one of the busiest times of the year for communication.

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The ‘Tesla of Supplement Ingredients’ is Here—and It’s from India

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Bangalore,  In a sector long driven by milligrams, dosage forms, and marketing spin, an Indian innovation is reframing how the world looks at Ayurvedic botanicals. Enter Quantum Ayurveda—a radical blend of ancient wisdom and modern physics that is already being described as the Tesla of supplement ingredients. At the center of this disruption is Greenspace, an India-based innovator, which has unveiled a proprietary AYURQUANTA 6 process designed to make Ayurvedic botanicals more measurable, consistent, and scalable.

Ayurveda’s origin story traces back to the sage Bharadvāja, who, as tradition holds, received medical knowledge from divine energies. In essence, Ayurveda was seen as a science revealed through cosmic manifestation—an interpretation of the subtle frequencies of nature itself.

Fast-forward to today, and Quantum Ayurveda positions itself as a continuation of that lineage. Only this time, the “cosmic signals” are being interpreted through the lenses of quantum physics, AI, and spectroscopy. The bold claim is that the frequency and energy states of botanicals can be mapped, tuned, and standardised—just as Tesla redefined the car not by reinventing the wheel but by re-engineering energy itself.

What is Quantum Ayurveda?

Quantum Ayurveda doesn’t make new molecules; instead, it boosts the energetic states of plants that are already there. Greenspace’s AYURQUANTA 6 process brings together:

1. AI-powered Computational Modelling (CADD) to guess how molecules will interact with each other.

2. Using Raman and IR spectroscopy to make spectral maps that show energy signatures.

3. Acoustic priming to match plants with their resonance frequencies.

4. Magnetic and light field conditioning to “activate” ingredients without changing their chemistry.

5. Validation in vitro and in vivo, supported by imaging and biomarker analysis.

6. Clinical trials that make sure the results go from theory to evidence.

The result is a botanical that, according to Greenspace, performs with greater consistency and efficacy, bridging the long-standing gap between Ayurvedic tradition and modern clinical expectations.

A New Benchmark for India

For centuries, India has been the reservoir of Ayurvedic raw materials, therapies, and philosophy. But with Quantum Ayurveda, India is now stepping forward with a technological benchmark. Instead of merely supplying turmeric, moringa, or ashwagandha, Indian innovators are offering a protocol and platform—a way of standardising Ayurvedic efficacy through measurable quantum-state engineering.

This move could shift India’s role in the nutraceutical value chain, from being the world’s botanical farm to becoming the innovation hub and quality standard-bearer.

In the United States, integrative health leaders are already paying attention. Dr Swathi Varanasi-Diaz, a pharmacist and thought leader in holistic medicine, has been speaking publicly about the potential of Quantum Ayurveda. She frames it as part of a larger “energy literacy” movement—an effort to help consumers understand why even the right herbs or diets sometimes fail, and how aligning with energetic states may unlock new levels of wellness.

Her perspective is critical: she brings credibility to the discussion, bridging rigorous science with integrative medicine in a market hungry for both innovation and authenticity.

Scepticism is inevitable, and rightly so. The supplement industry has often seen bold claims unmoored from data. But here, Greenspace is attempting something different: building an audit trail of evidence. From spectral fingerprints and electron microscopy to biomarker shifts and IRB-approved clinical pilots, the company is making the case that “quantum-primed” botanicals can be verified, not just believed.

Shafiulla Nuruddin Hirehal, Director of Greenspace Herbs, says, “Ayurvedic ingredients have been judged by inconsistent standards for too long. We’re not just asking the world to trust ancient wisdom with Quantum Ayurveda; we’re giving it the scientific language and proof it needs. Our AYURQUANTA 6 process makes sure that every batch has the same amount of energy, which turns regular plants into precise wellness ingredients.”

The question now is replication. Can independent labs confirm these energetic states? Will clinical outcomes hold across populations? And will regulators recognise “quantum signatures” as part of supplement quality standards?

These are the hurdles that will decide whether Quantum Ayurveda becomes a genuine paradigm shift or a passing headline.

Ayurveda has always been about systems thinking at its core. This means that diet, lifestyle, and herbs should all work together. Quantum Ayurveda says that frequencies and fields are not mysterious things, but things that can be measured, improved, and made bigger. If that is the case, the consequences are huge:

• More reliable results for customers.

• Higher efficacy with lower doses.

• Making sure that Ayurvedic products work the same way in all markets.

• A link between old ways and new science.

And perhaps most importantly, a reframing of India’s identity in wellness innovation—from the land of Ayurveda to the lab of the future.

Tesla didn’t come up with the car; it came up with the energy that powers it. Quantum Ayurveda isn’t coming up with new herbs; it’s changing their energetic states to fit the needs of the 21st century. India is in charge, Dr Swathi is spreading the word, and companies like Greenspace are putting money into science that can be used again and again. This could be the start of a new way of thinking about natural health.

If Ayurveda began by listening to the hum of the universe, Quantum Ayurveda is about learning to measure, replicate, and scale that hum—ushering in what could truly be the Tesla moment for supplement ingredients.

 

 

 

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The Rise of Publpad Marketing PR Agency — Turning Crisis into Creativity

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In 2019, Shreya Das, a young visionary with an unshakable belief in the power of communication, creativity, and connection, founded Publpad Marketing PR Agency. What started as a small idea soon evolved into a bold entrepreneurial journey—one that would redefine how brands tell their stories in a digital-first world.

 

Just as Publpad was beginning to take shape in December 2019, the unexpected struck. Within a few months, the COVID-19 pandemic brought the world to a standstill. Offices closed, campaigns were paused, and traditional marketing lost its footing. For most new ventures, this could have been the end—but for Shreya, it became the beginning of something bigger.

 

Seeing the crisis as an opportunity rather than a setback, she pivoted Publpad’s strategy entirely toward digital marketing, social media storytelling, and online public relations. Shreya realized that the world had suddenly gone virtual—and if brands wanted to survive, they needed to adapt fast.

 

Under her leadership, Publpad became a digital-first communications powerhouse, helping small businesses, startups, and personal brands build visibility and trust in a rapidly changing market. Every campaign reflected her core philosophy: that empathy and authenticity are as essential to marketing as creativity and data.

 

From creating impactful brand narratives to designing social media campaigns that resonated across audiences, Publpad’s success was built on innovation, adaptability, and heart. Shreya turned her vision into action—empowering brands to not only communicate but to truly connect.

 

Today, Publpad stands as a reminder that great ideas don’t just survive tough times—they grow stronger through them. Shreya’s journey from launching a small agency to leading a thriving digital PR brand proves that when purpose meets perseverance, even a global crisis can become the foundation for success.

 

Publpad Marketing PR Agency — born in uncertainty, built on creativity, and driven by connection.

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Accredit Technologies Pvt. Ltd. Announces ₹50 Crore Disbursal Target Through Its New Lending Platform ‘Nanokred’

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  1. Noida, October 2025 — Accredit Technologies Private Limited, a leading fintech company based in Gautam Buddha Nagar (U.P.), has announced the launch of its innovative lending platform, Nanokred. The announcement was made in Noida by CEO Rohit Rai and Deputy CEO Amit Kumar Singh during a conversation about the company’s future growth plans. They revealed that Nanokred is all set to disburse ₹50 crore in the next one year, targeting salaried individuals and the MSME sector, in collaboration with trusted lending partners.

The announcement coincides with the ongoing Global Fintech Fest in Mumbai, where several Indian fintechs are showcasing advancements in digital finance. Nanokred aims to make credit access faster, simpler, and more transparent through a 100% digital process. The platform focuses on empowering young professionals and small business owners with quick and reliable financial assistance.

About Accredit Technologies Private Limited

Headquartered in Gautam Buddha Nagar, Accredit Technologies is a fintech company offering advanced technological solutions to NBFCs and financial institutions. The company has developed multiple financial and technical products, including Nanokred, to strengthen India’s digital lending ecosystem through innovation and technology-driven excellence.

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NutrifyToday Academy names Dr Balkumar Marthi as President, signalling a fresh push to turn lab breakthroughs into market-ready nutrition.

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Mumbai/Bengaluru, NutrifyToday Academy has appointed Dr Balkumar Marthi as its new President, tasking the veteran foods leader with accelerating university-originated research into products that can be scaled and commercialised across the industry. The Academy’s Founder, Amit Srivastava, says, “Dr Marthi’s appointment is a turning point for the Academy. He is the best person to connect university labs with commercial markets because he has a unique mix of global R&D leadership, regulatory knowledge, and academic innovation. Our goal is still the same: to make the supply chain more open so that innovation doesn’t have to wait. With Dr Balkumar in charge, we’re ready to speed up that mission and turn groundbreaking research into products that can really grow.”

A microbiologist by training (PhD, University of Delaware), Marthi brings three decades of experience spanning global R&D, industry associations, and science-based regulatory engagement. He used to work for Unilever in senior research roles, such as an Expertise Director at the company’s R&D centre in the Netherlands. He has worked on improving food safety and innovation in many areas.

Most recently, Marthi held academic leadership roles at GITAM (Deemed to be University), including Dean of Innovation & Entrepreneurship, where he helped drive venture development and industry partnerships that brought student and faculty ideas closer to real-world application. Public statements and coverage from 2023 highlight his work mentoring student innovators and strengthening GITAM’s innovation ecosystem.

Marthi is a well-known figure in India’s food safety and regulatory scene, both in corporate and campus hallways. He chaired the Scientific Advisory Committee of the CII HUL Initiative on Food Safety Sciences (CHIFSS). This platform works with the Food Safety and Standards Authority of India (FSSAI) to advance science-based risk analysis and training. He has also spoken on these subjects at CII’s Food Safety, Quality & Regulatory Summit.

At NutrifyToday Academy, Marthi will steer programs that knit together universities, researchers, and industry to fast-track new product development. The Academy has already convened senior faculty and industry leaders in courses such as New Product Development & Commercialisation, where Marthi has served as Head of Department and curriculum lead.

A central pillar of his mandate will be to leverage NutrifyGenie AI—Nutrify Today’s curated AI engine that maps ingredients, clinical evidence and multi-country regulatory guardrails—to help teams move from ideation to commercialisation with greater speed and compliance. The platform supports formulation design, claims architecture, and label/regulatory checks across key markets. It has also been profiled in industry outlets for its role in compressing go-to-market timelines.

Dr Balkumar Marthi, President of NutrifyToday Academy, says, “I’m excited to join Nutrify Today Academy when the nutrition industry needs faster, smarter ways to get research into the market. I’ve spent decades dealing with the complexities of food safety, regulations, and product innovation. I’ve seen how great ideas can go to waste without the right environment. The Academy is a one-of-a-kind place where researchers, industry partners, and regulatory experts can all connect. It helps innovators go from coming up with ideas to making money with both speed and scientific rigour. Our goal is to work together to get more people access to functional nutrition that tastes good, faster.”

Given rising demand for great-tasting functional products, the Academy under Marthi is also expected to emphasise flavour design and taste masking—a perennial barrier in nutraceuticals—by combining formulation science with vendor ecosystems spotlighted on the NutrifyGenie knowledge base. Industry literature points to techniques ranging from flavour modulators to microencapsulation to neutralise off notes without compromising efficacy.

About Dr Balkumar Marthi (at a glance)

• Former Unilever R&D executive, including Expertise Director at Unilever R&D, Netherlands.

• PhD (Microbiology), University of Delaware; long-standing practitioner across food safety, risk assessment and product innovation.

• Chair, Scientific Advisory Committee, CHIFSS (CII HUL), a platform that partners with FSSAI on science-based food safety capacity building.

• Dean – Innovation & Entrepreneurship, GITAM University; mentor and moderator at multiple industry forums on nutraceuticals and food safety.

About NutrifyToday Academy

Launched as an industry-linked education and translation platform, the Academy draws senior faculty and corporate leaders to deliver programs that bridge research, regulation, and commercialisation. Early cohorts list Marthi among key industry representatives.

About NutrifyGenie AI

Nutrify Today’s NutrifyGenie is positioned as a curated AI engine for nutraceutical product design and go-to-market orchestration. It integrates evidence mapping, regulatory guardrails, and supply chain connectivity to help teams cut development time while improving compliance.

 

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Nitin Mahajan: Redefining AI-Driven Marketing | Recognized Among 75 Business Icons of India by Startup Reporter

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New Delhi, India — StartupReporter.in proudly announces the recognition of Nitin Mahajan, Founder & CEO of BrandBooster.ai and QuickAds.ai, among the 75 Business Icons of India for his pioneering contribution to AI-driven marketing and digital innovation.

 

With over 25 years of global experience, Nitin Mahajan has established himself as a visionary leader in business strategy, digital transformation, and adtech innovation. Before founding his AI ventures, Mahajan served as Partner at McKinsey & Company and Managing Director at Accenture, where he spearheaded initiatives delivering more than $3 billion in value for Fortune 500 companies and startups across the world.

 

Transforming Marketing with AI Innovation

 

Under Mahajan’s leadership, BrandBooster.ai and QuickAds.ai have revolutionized how brands conceptualize and execute digital advertising. These platforms have empowered over 14,000 brands to create 1.7 million AI-powered ad creatives, reducing production time by 90%, increasing click-through rates by 300%, and improving return on ad spend (ROAS) by 3.2x.

 

By making enterprise-grade marketing tools accessible to startups and small businesses, Mahajan is helping democratize AI marketing—bridging the gap between advanced technology and business scalability.

 

> “AI should empower every business, not just the big ones,” said Nitin Mahajan in a statement to StartupReporter.in. “Our goal is to help brands scale smarter, faster, and more creatively.”

 

 

 

Leading Innovation and Investment

 

As Managing Director at 88 Ventures, Mahajan also supports early-stage startups across fintech, sports tech, and SaaS domains. His strategic focus on AI-driven solutions underscores his commitment to shaping the future of innovation and entrepreneurship.

 

A recipient of the Stevie® Award for Thought Leader of the Year, Mahajan is widely recognized for his leadership in AI marketing and his mentorship of emerging entrepreneurs.

About the Recognition

The 75 Business Icons of India initiative by Startup Reporter celebrates visionary entrepreneurs and business leaders who are shaping India’s future through innovation and leadership under the vision of Viksit Bharat 2047.

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Daksh Pruthi’s ‘ByeByeLota’: A Sustainable Innovation to Transform Sanitation in India*

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September, 2025 – In India, where more than half a million children under the age of five, die each year from diarrheal diseases and millions of others continue to suffer from preventable illness such as cholera and typhoid, a young innovator has stepped forward with a transformative solution. Daksh Pruthi, a student of Modern School, Vasant Vihar, has developed ByeByeLota, a low-cost, patent-pending portable faucet / bidet that repurposes single-use plastic bottles into health faucets for post-defacation cleansing. Designed to eliminate direct hand contact with fecal matter, ByeByeLota addresses one of the root causes of sanitation-related diseases while simultaneously tackling plastic waste.

 

The device, which can be manufactured for less than ten rupees per unit, is not only affordable but also sustainable. By replacing the traditional lota with a hygienic, portable faucet, it prevents the spread of pathogens while giving dignity and safety to communities often deprived of proper sanitation facilities. For Daksh, the journey began with a simple but urgent question: How can hygiene be made safe, affordable, and accessible in places where sanitation is broken? His answer now exists in the form of a product that is compact, environment friendly, and potentially life-saving.

 

Through the Daksh Wash Well Foundation, the non-profit organisation he established, ByeByeLota has already begun creating significant impact. More than 5000 units have been distributed free of cost, positively affecting over 35000 lives. Hygiene awareness workshops have reached urban slums, NGOs, Rotary Clubs, and community groups across Delhi NCR, educating more than 15,000 people about proper sanitation practices and encouraging them to abandon unsafe, traditional habits.

 

Daksh’s achievements extend far beyond this innovation. With a stellar academic record of 98.8% in the CBSE grade 10 board examination and international recognition in STEM Olympiads and Innovation competitions, he has also collaborated with IIT Delhi to develop AI and ML enabled waste segregation bins. His commitment to social innovation is deeply personal, inspired by his volunteer work as a scribe for differently able students, which taught him the value of empathy and the joy of helping others.

 

Looking ahead, Daksh envisions, ByeByelota becoming a daily essential in every Indian household, much like sanitary pads. He is actively engaging with multinational corporations to channel CSR funds into scaling production and distribution, while also exploring government partnerships to align with the Swachcha Bharat Mission. His strategy combines commercial viability and social good: profits from urban market sales will subsidise rural distribution, ensuring accessibility for low income communities while allowing the project to sustain itself financially.

 

“ Technology, empathy, and education can drive meaningful change. ByeByeLota is not just about sanitation, it is about dignity, health, and a cleaner future for India”, Daksh says as he prepares to take the project nationwide.

 

For him, this initiative is not merely an invention, but a movement, one that has the power to transform lives, reduce diseases and create a cleaner and safer tomorrow.

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Groupe MRP accelerates global reach through partnerships with African and Arab countries.

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Under Sumit Govind Sharma’s leadership and the new leadership structure, the company will initially serve 78 countries across Africa and the Arab region, through six DiVisions.

Mumbai,  Groupe MRP is initiating as an active corporate company. It wants to be a catalyst for transformative collaborations between India, Africa, and Arab Countries. The new agency will promote cooperation between 78 countries, 54 of which are African and 24 of which are Arab, through six main business units called DiVisions: Healthcare, Skill Development, Agriculture, Tourism, Hospitality and Insurance.

Leadership and a Clear Plan

Under the leadership of Groupe MRP’s Global MD and the President of the Indo-African Chamber of Commerce and Industry, Sumit Govind Sharma, Groupe MRP is collaborating with world-class professionals from the industry, each entrusted with heading a DiVision. This strategic initiative ensures that all sectors have specialised knowledge and targeted execution.

Sumit Govind Sharma remarked, “This initiative is about more than just expanding the business; it’s about building lasting bridges between countries that will lead to shared prosperity. We’re making a platform that can really change how India works with Africa and the Arab countries by bringing together experts from different fields around a single vision.”

Six DiVisions to fast-track growth

Pharmaceutical & Healthcare: India, a key hub for the pharmaceutical and nutraceutical industries, has a lot to offer Africa and the Arab region. Mr Rajesh Sharma, who brings over 33 years of experience in healthcare and pharmaceuticals, will lead this DiVision.

Skill Development: Groupe MRP will develop training programs focused on enhancing work skills across all sectors in partner countries. The core of these scalable learning programs aims to bridge skill gaps and create courses that empower women and youth. This DiVision will be led by Savita John, who has over 25 years of experience in education, training, and workforce development.

Agriculture: This DiVision envisions the mission of scalable, practical, and sustainable agriculture innovation. This would be led by Dr Nupur N Nagwekar (Head, Agriculture DiVision) and Mr Kshitij Nagvekar (Co-head, Agriculture DiVision). Dr Nupur N. Nagwekar, PhD in Biotechnology from the University of Mumbai, has a strong background in scientific research and agricultural innovation, with leadership roles in domain-specialised institutions. At the same time, Mr Kshitij Nagvekar brings entrepreneurial vision and AgTech domain experience – co-founding “Blessings from the Earth,” which has delivered transformative impact in farming through homestead farming kits, hydroponics, and digital tools.

Tourism: This DiVision will be closely examined as it aims to boost the overall economy, increase community revenue, create jobs, and enhance visibility for all the country’s culture and traditions. Mr Kewal Kotian, who has over 25 years of experience in the travel and marketing sectors, will lead this DiVision.

Hospitality: Sumit Govind Sharma, a prominent figure in the hospitality sector, will lead this DiVision. He brings a wealth of experience and expertise from his successful ventures in the food and hospitality industry, including notable restaurants such as Eve, Que Sera Sera and TAT. This DiVision aims to promote regional cuisines from India while ensuring an authentic dining experience. Sumit is committed to setting high standards for hospitality while preserving the authenticity of local cultures.

Insurance / Re-Insurance: This Division will work on bringing new insurance products and risk management solutions to markets that are growing. India will be a key player in setting industry standards and giving insurance brokers a stronger voice across the country. But this DiVision’s vision goes far beyond India’s borders. They will be actively expanding their operations across Africa and the Arab world, forming strong partnerships in the region to have an effect around the world. Very soon a big partnership will be announced.

Effects on the economy and chances

This trilateral collaboration model puts India in a good position to:

• Reach a combined market of more than 1.5 billion people in Africa and 0.5 billion in Arab countries.

• Diversify its export markets and become less reliant on traditional ones

• Create jobs by increasing trade and investment flows

• Make India a key player in Global cooperation initiatives

Looking Ahead

As Groupe MRP starts this big project, the organisation promises to make a difference that can be measured in all partner countries. The corporation wants to open regional offices, make strategic connections with local businesses, and create whole programs that meet the needs of each region.

This project provides India with an excellent opportunity to become a better global partner, especially in new markets where sustainable development and mutual prosperity are crucial.

 

 

 

 

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Hunar.ai Launches India’s First Self-Serve Voice AI Solutions for Frontline Workforce Engagement

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New Delhi, 29th September, 2025: Hunar.AI, India’s leading AI platform for frontline workforce management, has officially launched India’s first Self-Serve AI HR workers for Small and Medium Businesses (SMBs). This groundbreaking solution is already empowering fast growing businesses to deploy Voice AI HRs (Agents) across key workforce engagement scenarios ranging from hiring & onboarding to employee retention without the need for specialized technical support.

The newly launched self-serve platform provides a seamless experience where businesses can log in, configure their frontline engagement use cases, and get AI HR agents ready tailored to their specific needs all within minutes. Businesses can put their candidate and employee information, and the AI HR agents will do the rest.

With festive demand and GST reforms driving a surge in demand across retail, delivery, and services, companies need to scale frontline teams fast. Workforce needs during these times increases multifold and Hunar’s Voice AI agents are built to meet this challenge. Businesses can now ramp up their workforce capacity on-demand, without hiring full-time staff making it a flexible, cost-effective solution for real-world needs. This festive season, one of India’s largest e-commerce players used Hunar’s AI HR agents to engage with 250,000 frontline workers in just 3 days, saving 1250 man-days of recruitment efforts.

Businesses aiming for fast growth are constantly looking to scale their workforce, and that means scaling HR support as well. They need flexible solutions that grow with them. With our AI HR workers, businesses can expand their HR capabilities instantly, getting the best results faster, more efficiently, and at a lower cost,” said Krishna Khandelwal, Co-founder and CEO of Hunar.ai. “SMBs play a critical role in driving employment across the country, and our goal is to ensure they have access to the same cutting-edge workforce management tools that large enterprises use.”

Key Features of the Launch:

• Self-Serve Dashboard – Launch workforce campaigns in minutes

• Multi-Language Support – Hindi, English, Marathi, Kannada, Telugu, Gujarati, Tamil & more

• Versatile Use Cases – Screening, Assessments, Scheduling, Document Verification, Workforce surveys, Training, Employee engagement & beyond

The multilingual AI agents are adept at conversational engagement driving higher quality workforce and lower attrition. Hunar.AI’s technology is optimized for hyper-local contexts, empathy and supports diverse regional languages, ensuring PAN India accessibility and inclusivity especially in tier 2 and tier 3 cities.

With this launch, Hunar.AI reinforces its commitment to democratizing AI for the frontline workforce, helping SMBs boost productivity, reduce hiring gaps, and create better workplace experiences.

About Hunar.ai

Hunar.AI is leading AI platform for frontline workforce management, founded in 2022 by Krishna Khandelwal and Shantanu Bhattacharyya. Headquartered in Gurugram and Bengaluru, Hunar.AI is a purpose built AI platform to enable India’s massive frontline workforce leveraging generative AI, smart automation and communication channels such as WhatsApp. Hunar.AI’s multilingual Conversational AI drives deeper engagement with the distributed & diverse workforce of many businesses in India today.

Social Media Handles:

LinkedIn page- https://www.linkedin.com/company/hunar-ai/

Krishna’s profile- https://www.linkedin.com/in/krishna-khandelwal/

Shantanu’s profile- https://www.linkedin.com/in/bhattacharyya/

 

 

 

 

 

 

 

 

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“Driving Growth Through Storytelling: How Vini Aggarwal is Redefining PR with Crux”

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Interviewer: Vini, you’ve built a strong reputation in India’s PR landscape. Can you tell us how your journey began?

 

Vini Aggarwal: I started my career with a passion for storytelling and helping organizations communicate their value in meaningful ways. Early on, I worked with institutions like Amity International School, Embassy of the Kingdom of the Netherlands, and lifestyle brands. That experience gave me an understanding of how PR could truly influence not just perception, but also growth.

 

 

 

Interviewer: You’ve worked across diverse sectors—education, fashion, wellness, hospitality, e-commerce, and even the arts. How do you balance such variety?

 

Vini: For me, it’s about understanding the essence of each brand. Whether it’s Shree Kurtis, Organic Harvest, Blackberrys Menswear, Menoveda, or cultural bodies like Sahitya Kala Parishad, every campaign begins with listening—what does the brand stand for, and how can we position that in the market? That clarity makes it easier to craft powerful narratives, no matter the industry.

 

 

 

Interviewer: What inspired you to establish Crux Public Relations?

 

Vini: I wanted to build a boutique PR firm that focuses on personalized strategies rather than a one-size-fits-all approach. Brands don’t just need media coverage—they need an ally who understands their voice, protects their reputation, and builds long-term credibility. That’s the philosophy behind Crux PR.

 

 

 

Interviewer: What makes Crux PR stand out from other agencies?

 

Vini: Three things: integrity, agility, and creative excellence. At Crux, we don’t chase noise—we focus on impactful outcomes. Whether it’s high-value media placements, crisis management, or building a consistent voice in the digital era, every campaign is measured by how it contributes to business growth.

 

 

 

Interviewer: PR has changed a lot in the digital age. How does Crux adapt?

 

Vini: The fundamentals remain the same—authentic storytelling and relationship-building. But today, PR also means being digital-first, aligning brand communication across traditional and online platforms, and ensuring every narrative is backed by strategy and data. At Crux, we integrate all these elements so our clients stay relevant and competitive.

 

 

 

Interviewer: What’s your larger mission as a PR professional and founder?

 

Vini: My mission is to build lasting partnerships that deliver measurable growth. PR is not just about visibility—it’s about influence, trust, and positioning brands as leaders in their space. Crux PR is committed to being that strategic partner.

 

 

 

Interviewer: Finally, what message would you like to give to businesses exploring PR today?

 

Vini: Don’t look at PR as a short-term tactic. Look at it as an investment in credibility and influence. The right PR strategy can help your brand stand apart, connect deeply with its audience, and create long-term value. And that’s what we strive to achieve at Crux.

 

 

 

✨ Closing Note:

With a proven track record and a vision rooted in strategic storytelling, Vini Aggarwal and Crux Public Relations are helping brands transform conversations into credibility, and credibility into growth.

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