IGP, India’s leading online gifting platform has announced its campaign with the talented and beloved actress, Pooja Hegde, for their Raksha Bandhan campaign. This campaign aims to celebrate the profound bond of sibling love and the joyous festival of Rakhi with elegance and warmth, capturing the essence of this special occasion.
Instagram Post Link:
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Pooja Hegde shares her desire to break free from the usual and embrace unique rakhis this year.
She expresses her heartfelt affection towards her brother in a heartwarming Instagram post. The post highlights IGP’s extensive range of rakhis catering to various relationships and preferences. IGP allows people to find the perfect symbol of love for their beloved brothers.
The campaign is accompanied by a touching video showcasing moments of Pooja with her sibling. The video beautifully conveys the essence of Rakhi, where love, affection, and appreciation are celebrated through thoughtful gestures and fun moments between brothers and sisters.
Pooja Hegde eloquently expresses that a rakhi is not merely a thread. It symbolizes feelings intertwined with promises of protection, support, and everlasting affection. Just like Pooja’s brother, countless brothers and sisters eagerly await this occasion to express their love and gratitude through the timeless ritual of tying rakhis and exchanging heartfelt gifts.
Tarun Joshi, CEO and Founder, IGP
Tarun Joshi, CEO and Founder of IGP, announced a collaboration with renowned actress Pooja Hegde for their upcoming Raksha Bandhan campaign. He expressed his excitement about the partnership, stating that IGP is a leader in the D2C gifting industry and always looks for innovative ways to enhance customer experiences and build stronger relationships through thoughtfully curated gifts.
The decision to partner with Pooja Hegde was influenced by her widespread popularity and charm across India, as well as her loving relationship with her brother Rishabh. The collaboration aims to offer a range of Rakhis that will enable siblings to express their love and gratitude more profoundly during the festival.
Tarun Joshi emphasized that they seek to create a captivating and relatable campaign to make the festive season truly unforgettable for their customers.
He also highlighted that this collaboration reflects IGP’s commitment to providing unique and meaningful gifting solutions that express sentiments and emotions, further solidifying IGP’s position in the market.
This year, IGP presents a Rakhi Collection with over 1000 exquisite rakhis. The collection embraces modern trends and honors diverse relationships for a vibrant and inclusive Raksha Bandhan experience. The rakhis categorizes into “By Relationships,” “Types of Rakhi,” and “Family Celebrations,” catering to every unique bond. It offers special rakhis for Bhaiya Bhabi, Sister to Sister, Sister to Brother, Family & Pet Rakhi, and a range of rakhis for girls.
IGP Designs
IGP offers a wide range of designs for rakhis. The designs include modern and traditional styles. They also have personalized and superhero-themed rakhis for kids. Additionally, there are premium gold and silver rakhis available.
For those looking for theme-based rakhis, options like Spiritual, Peacock, and Royal motifs are available. Moreover, they offer Everlasting/Forever Rakhis, which make a style statement. Be-jeweled Rakhis offeres matching the latest jewelry trends.
Symbolic designs such as Evil Eye and Hamsa Palm, representing protection and luck, are part of their collection.
Not only that, IGP has an exclusive range of thank-you gifts for brothers to send to their sisters. These gifts personalizes unique, and useful, enabling brothers to express their love and appreciation. It creates cherished memories that will last for years to come.
More about IGP
IGP is reintroducing last year’s bestsellers, such as the Tree of Life and Kadha Rakhis. They are enhancing the quality and affordability of these products. Exciting new additions include Handmade Resin Rakhis, a Bhaiya Bhabhi range, Disney & Marvel characters, and convertible rakhis for kids, Navrathana Rakhi, and Personalized Rakhis with various customization levels.
IGP and Pooja Hegde aspire to spread the message of love, unity, and togetherness through this inspiring campaign. They aim to make this Raksha Bandhan an extraordinary celebration for brothers and sisters across the country. The campaign encourages everyone to cherish and celebrate their invaluable relationships with enthusiasm and affection. It promises to make Raksha Bandhan truly special for all.
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