Former IBM engineer Anjali Agrawal stops her substantial paying occupation and started her very own venture Kota Doria Silk (KDS) with just Rs 25,000 in 2014.
Today, she has not just crafted KDS into a Rs 4 crore turnover company, but has taken the standard Kota Doria fabric – indigenous to Kota in Rajasthan – to a global current market and has delivered a lot of Work for weavers and artisans.
Anjali sells sarees, dupattas, and residential decor which includes curtains, cushion handles, and table outfits through KDS, a proprietorship worry.
Her products are offered online by way of her website and social media marketing platforms for instance Facebook and WhatsApp.
Kota Doria is surely an airy fabric, which can be tender and lightweight. A super summer put on, it truly is indigenous on the desert location of Rajasthan.
“The material is obtainable in both of those cotton and silk,” claims Anjali, who initially began to offer on Fb and soon began to obtain inquiries from abroad.
“I used to receive queries in the US at 3 or four a.m. and I’d respond to them immediately. In the beginning, it absolutely was sheer madness and aggression to attain large as a start off-up and do well,” she reminisces, searching again about the fascinating early times of her entrepreneurial journey.
Anjali states 70% of her sales appear via salwar satisfies, 20% from sarees, and 5% from dupattas and residential decor respectively.
The goods are priced at Rs 299 and Rs 3,999 for the usual Kota cloth and from Rs 4,999 to two lakh for just a pure zari Kota handloom saree.
Right now, she has crafted a network of close to one, five hundred resellers, mainly unfolding across South India. “Lots of them are housewives, though we also have some Functioning Women of all ages, boutique and store owners too,” claims Anjali.
Running on an asset-gentle design, she is effective from her home Place of work in Gurugram, with just nine staff – eight of them women.
She also features a warehouse in Kota built for wholesale and export despatches, which is managed by her father-in-legislation Subhash Agrawal, to whom she credits her success for his unstinted aid.
With fifteen percent of the full business enterprise catering to exports, KDS has in excess of 5 lakh consumers spread across India, the US, British isles, Australia, Dubai, and Malaysia.
Anjali specials with a mixture of each power loom and handloom fa
As outlined by Anjali, Kota is usually famous for that pure zari saree, where pure gold is used. It will require one to three months to weave an individual saree of its variety.
Anjali is preparing new launches in Kota Cloth-like men’s dresses in. She also options to expand her residence furnishings to European nations around the world and open stores this year in Chennai, followed by Jaipur or Delhi.