- The partnership aims to leverage each brand’s similar audience base to expand the reach and offer enhanced value to customers seeking a healthier lifestyle
- Fast&Up and EatFit will join forces on social media platforms to engage with their respective audiences
- As part of this, Fast&Up will utilize EatFit’s website to offer product sampling of its premium effervescent tablets to EatFit customers
National, 3rd July 2023: India’s most trusted active and sports nutrition brand, Fast&Up announced a strategic partnership with EatFit, India’s largest healthy food platform housed under Curefoods – a leading Indian cloud kitchen player. This partnership aims to leverage each brand’s similar audience base to expand its reach and offer enhanced value to customers seeking a healthier lifestyle.
The partnership which started this month will continue for a year, enabling both brands to create a lasting impact in the fitness and wellness industry while promoting the cause of an healthy lifestyle.
A brand that has helped build some of the best performance products, most effective daily and active nutrition products which help in an active self. Fast&Up provides quality nutrition to the early adopters of an active lifestyle and this partnership between EatFit and Fast&Up is designed to maximize customer engagement and satisfaction. As part of this, Fast&Up will utilize EatFit’s website to offer product sampling of its premium effervescent tablet – Fast&Up RELOAD to EatFit customers. To celebrate the launch, EatFit and Fast&Up will join forces on social media platforms to engage with their respective audiences.
Both EatFit and Fast&Up are thrilled to have Bollywood actor Varun Dhawan as their brand ambassador. Reflecting on this, Varun Dhawan states, “I am delighted to be associated with Fast&Up and EatFit, two brands committed to promoting fitness and well-being. This partnership will undoubtedly offer customers a fantastic combination of products and services that align perfectly with their health goals.”
Vijayaraghavan Venugopal, Co-founder & CEO, Fast&Up, said, “We are excited to partner with EatFit, a platform dedicated to delivering high-quality and healthy food options to its customers. Our partnership aims to improve customer experience and promote healthier lifestyles by providing top-notch products and exclusive discounts. Through this collaborative effort, we intend to leverage each other’s strengths to extend our reach and make a lasting impact in the fitness and wellness industry.”
“Our intention behind this partnership is to provide our customers with a holistic approach to their health and well-being. We are excited to collaborate with Fast&Up, as they share our dedication to promoting a healthier lifestyle. Through this, we aim to offer our customers the opportunity to experience Fast&Up’s exceptional products, while Fast&Up customers can avail exclusive discounts on our website. Together, we strive to make a positive difference in the lives of our customers.” said Gokul Kandhi, COO at Curefoods.
In this remarkable partnership, all customers ordering Fast&Up products will receive EatFit vouchers, that can be used to unlock exciting offers and discounts on the EatFit website.
About EatFit
EatFit is one of India’s largest healthy food platforms housed under Curefoods – a leading Indian cloud kitchen player. The company serves a wide range of bold & fun food options while retaining the honest, clean, and healthy aspect that EatFit has been known for since 2017. EatFit currently operates 100 cloud kitchens. Headed by Ankit Nagori, co-founder of Curefit, EatFit aims to expand the reach and acceptance of healthy food across the nation. At its core, the company is all about making healthy food fun, delicious, and honestly Indian. In 2020, EatFit was hived off as a separate entity from Curefit. Since then, it has been operating under the umbrella of Curefoods, to capitalize on India’s growing cloud kitchen segment.
Being the leaders in health supplementation and active nutrition products, Fast&Up is the flagship sports nutrition brand of Aeronutrix Sports Products Private Limited. The brand has been expanding its presence in India and has received positive reviews from customers for its quality and effectiveness. Delivering across over 40,000 pincodes in the country and availability in 30+ countries, Fast&Up has helped the Indian nutraceutical market by building some of the greatest products in the health and wellness space trusted by athletes and fitness enthusiasts to boost their performance and health. It is one of the very few companies in India with the Informed-Sport certification, making it the number one choice for International athletes. Rising rapidly over the years reaching beyond 100 million people a month, Fast&Up is spearheading the nutrition revolution in India with its effervescent range of products. It is currently catering to its customers through an omnichannel strategy including online and retail stores. Some of its flagship products are Fast&Up Reload (electrolytes), Fast&Up Charge (Vitamin C immunity booster) and Plant-Based Proteins with Varun Dhawan as the brand’s Good Vibes Officer and Shilpa Shetty Kundra as their Fitness Brand Ambassador.