~A homegrown D2C fashion brand continues to propel its presence and achieve new milestones with its office expansion
New Delhi, May 17, 2023: French Crown, a retail and D2C fashion brand has announced its strategic plan to shift to a 32,000 square feet new office space in Surat, Gujarat. The new office space will serve as the base to expand its operations, accelerate supply chain management, exalt maximum market acquisition, and offer flamboyant customer support to its Indian and International customers.
The company hosted an official inauguration ceremony for the new office in the presence of Mr. Vishal Virani (CEO of DhiWisewise, who was the Chief Guest on the occasion. The event marked a significant milestone in the company’s growth story and served as an opportunity to showcase the new office space to clients, partners, and stakeholders.
The office shift is expected to result in extensive operational enforcement that will positively impact the French Crown’s business. The French Crown manufacturing units in Udhna, Surat, and another in Daman, will greatly benefit from the proximity and expansive size of the new office. Improved stock management system, better departmental segregation, and enhanced communication structure are also set to streamline workflows toward improved customer service.
The company has plans to further expand its team, adding more than 200 new rich and assorted talent by the end of Q1 FY ’23. French Crown will also extend valuable learning and growth opportunities for more than 50 interns/trainees this May.
Ilesh Ghevariya, CEO and Founder of French Crown, said, “We are excited about the move to our new office space – a significant milestone in our company’s growth journey. Expanding our office space is an analytical decision and elevates the opportunity to strengthen our staffing and competencies. The move to expand our geographical footprint will be instrumental in the company’s growth strategy”
Bhavdip Ghevariya, COO and Co-Founder of French Crown, stated, ” This expansion aligns with French Crown’s growth and future plans. With a strategic focus on India, the new office’s location provides easy access to resources and facilities that were previously unavailable, thus supporting the company’s long-term objectives of sustainability and beyond.”
“With our new office’s modern amenities and flexible work arrangements, we aim to create a work environment where our employees can thrive while making our global customers happier”, added Ilesh Ghevariya. “This, in turn, will lead to improved customer service and satisfaction, benefiting all our stakeholders.”
The new office space offers a range of features and amenities that will greatly benefit its employees. With multiple lounges, brainstorming rooms, and separate HR, Accounting, and shipping offices, we aim to foster a collaborative and efficient work environment. Additionally, our common lunch area and provision of flowerpots for each employee’s desk create a positive and refreshing atmosphere to harbour camaraderie.”
About French Crown
Incepted in 2017, French Crown is a made-in-India D2C menswear premium fashion brand that started when e-commerce started to pace up in the market. When the direct-to-consumer (D2C) model had not gained much prevalence, French Crown relied heavily on digital marketing to drive traffic to its site. The company focuses on the Indian and International markets. Today, French Crown has a presence in 84 countries including US, UK, Canada, Mexico, and Australia (being the major markets) and solely generates over 60% of its revenue from international markets.