Botnal is an imitation of the nature and its perfect rhythms. We learn from nature to formulate skin care products that are effective, clean and caring. Our products are formulated with ingredients that are unique and effective. We constantly experiment with new combinations so that your skin can unzip its best health. Our products are blended with the goal that they serve all genders and age groups. Our product line features cleansing butters, hydrating and plumping essences, blemish essences, re-texturising essences, detox serums, beard softeners, night creams and even neck creams. Startup Reporter recently conducted an interview with Ms. Hemangi Dhir, Founder & CEO of Botnal, natural and sustainable skincare brand.
What inspired the creation of Botnal and the decision to focus on sustainable and natural skincare?
Five years ago, I struggled with skin issues like dehydration, large pores, and acne scars. Despite trying numerous skincare products and consulting dermatologists, my skin only worsened. It dawned on me that chemical-based products had limited effectiveness. Determined to find a solution, I embarked on a journey to explore the power of natural ingredients for skincare. As I delved deeper, I discovered a wealth of beneficial, locally-sourced ingredients. Experimenting in my lab, I created my own DIY blends, which gradually improved my skin. This personal interest transformed into the birth of Botnal, a skincare brand dedicated to sustainability and reducing environmental impact.
In a highly competitive skincare market, what sets Botnal apart from other natural skincare brands?
Botnal’s USP lies in being a gender-neutral, minimalistic, sustainable, and affordable skincare brand. By catering to all individuals, simplifying skincare routines, prioritizing sustainability, and offering affordable prices, Botnal provides an inclusive and accessible skincare experience that aligns with consumer values.
In your view, what are the most prominent trends emerging in the skincare industry in terms of ingredients or product formulations?
The beauty industry is shifting towards brands prioritizing cleanliness and transparency in ingredient disclosure. Consumers want products that meet their ingredient preferences and provide full transparency. This reflects the desire for personal well-being control and informed choices. Skincare is now seen as essential to health and self-care, not just a luxury. Brands embracing transparency, ingredient-focused options, and emphasizing skincare’s importance meet the evolving needs of discerning consumers.
How does Botnal ensure the sustainability of its packaging materials while maintaining a visually appealing and user-friendly product experience?
Apart from offering products that not only heal skin but also reinstate self-confidence, we at Botnal strive to lower the carbon footprint of anyone associated with the brand. Employing reusable and recyclable packaging made of glass or PET bottles, Botnal works on being as eco-friendly and sustainable as possible. We also take great care in selecting soothing colors and incorporating aesthetically pleasing elements into our product design. By creating visually captivating products, we aim to enhance the overall sensory experience and bring a touch of beauty and delight to our customers’ skincare routines. Our commitment to aesthetics complements our focus on providing effective and sustainable skincare, ensuring that our products are a joy to use both functionally and visually.
How does Botnal harness the power of social media and digital marketing to engage with consumers and create a strong brand presence?
In today’s D2C market, we greatly rely on connecting with our consumers by maintaining a social media presence. We employ a comprehensive strategy to effectively engage our target audience and showcase our brand’s unique offerings. Firstly, we create compelling and visually appealing content that resonates with our audience. Such content includes educational and informative posts, skincare tips, ingredient highlights, and user-generated content. Secondly, we run targeted digital advertising campaigns to reach specific demographics and introduce our brand to new potential customers. Lastly, we prioritize building a strong online presence by actively maintaining our website and optimizing it for search engines.
How does Botnal prioritize research and development to innovate and consistently introduce new products to the market?
R&D and continuous innovation in our formulas are extremely necessary for us. That is why to release any new product, we require 6-8 months of sampling and development. We are constantly working on developing new products and formulations which would not only be clean and effective but also gender neural.
Minimalism and simplicity seem to be increasingly valued in the skincare industry. How does Botnal incorporate these principles into its product range while still providing effective solutions for various skin concerns?
As a brand that thrives on the power of minimalism, we believe that less is more. We like our customers to just use 2-3 products for their morning and night routine, while subsequently reduces the waste produced within the industry. Therefore, in order for us to provide effective results in just 2-3 step process, we try to incorporate the most unique ingredients that will deliver maximum results.
What are some of Botnal’s future plans or aspirations for growth and expansion?
Currently, we are working on launching 6 new products by end of July 2023 and intend on launching 6-10 more products by December 2023. Other than that, we will be venturing into baby care, clean beauty, and body care as well.