Navinkumar Mali | Author | Modifier | Formal Education – MA (Marathi)

Founder of www.modifier.in, www.bamboosocks.in & www.jio.sh

Businessman with a passion for technology and entrepreneurship. Working in Bamboo & IT Industry to Modify new products & Services. Always thinks for the develop the best solution at an affordable price. Three years spent to development of Bamboo Socks & Currently it’s available for Sell online & offline. website – www.bamboo socks.in

How it all began for you –

I am passionate to create awareness about the Indian historical Modi Script. So, developed the entire Digital Ecosystem for Modi Script. www. modifier.in Then, I understand the importance of the IT Industry & Digital Products and ease of Industry. In 21st Century Digital presence is very must and if you are not present Digitally, then you are very far from customer reach. Those things motivated me for my new developments in IT Industry. I was searched & studied many digital products & services, purchased many products & Services, learned many things in IT Industry to understand & analyze the real things, related to our Product Development.

What business do you handle?

Bamboo Socks Manufacturing, Marketing, distribution, and IT Company Product Development & Marketing.

How the idea of JioSh URL came to your mind:

The concept was born while I was struggling with digital marketing, I was doing my Books promotions online, even I was trying to reach more and more people with my books. I was using many Paid Digital tools for these purposes. But Some tools are too costly & some tools are come at low cost but don’t solve our problem or some tools have come with limited features in it. So, I decided to develop one tool with the best price & need to solve maximum problems of digital needs.

People are creating websites & Digital presence on social media, Posting their informative Blogs & Posts. But they are not knowing the analytics of their Blogs & Posts. Even People are giving website links on Social Media Bio-Link Section. Maybe people are visiting their website but brands Or Promoters didn’t get the real information that how many people visited the website from particular social media. Google Analytics will provide the details only for your website visits on the second day & it’s a very tough task to understand for a new person. It does not provide information about your social media Bio link visit Information in a fraction of seconds.

JioSh Usage for Websites –

Even, you will find every website has to give all social media Links In the website footer, but not knowing the real stats that people are visiting on that links or not? How many people visited this? And how many people Visited other social media? Even Short URL Providers giving only Short URLs, but many businesses need to print their catalog, so they use QR Code on their printing material. But again, QR Code providers are different & Short URL Providers are different. Some many points & stats that need to understand for any website owner or manager. So, JioSh URL’s role comes in Picture and we are providing the perfect solution for all Short URL tracking, analytics.

Digital Profile creation for Bio Links & its perfect analytics which helps to grow. We spent 1 year developing the JioSh URL. We did a detailed study of the world’s 45 companies in our sector. Then testing & other kinds of minor development takes us another 6 months. And now JioSh URL is ready to work.

How you handled the covid time –

Covid Time is tough for everyone, It’s tough for us also. No single order for Bamboo Socks. But for IT Industry work, we started Work from Home. Many things need to be set up newly with every team member. Build Trust in Team Members that we can carry our momentum during this pandemic situation.

What is the success mantra you follow?

It is not easy to be successful in any field of life, but it becomes easier if you have a good strategy. The same principle applies when starting your own online business or even offline businesses too. You need the right skills and tools that will help you succeed faster than others.

Listen carefully, learning new things every day, and perfect working plans will be helpful for everybody and I follow the same rule.

Share 3 key points that will help an entrepreneur to be successful-

To become successful in any business, many things need to understand like the market, trends, customer behavior etc. When planning to create your start-up or a new product idea, first ask yourself “What problem am I trying to solve? Why does someone else have failed before me? What makes my solution unique? How much time should I invest to build a great product? Are there enough customers willing to pay for it? If yes, then only proceed further otherwise stop thinking about creating anything new.” These questions may seem simple but most entrepreneurs fail miserably while answering them.

1) Do research –

You must know everything about your target audience thoroughly before starting anything. Read newspapers, magazines, blogs, forums, books, listen to podcasts etc., talk to existing users, watch TV shows related to your field, read reviews written by real customers etc. All these activities will provide you with valuable information regarding your potential customers.

2) Understand your competitors –

Find out what products or services similar to yours exist and what their strengths & weaknesses are. Determine whether those products offer better value to their consumers compared to your offering. Learn where your competitor falls short. Make sure you understand exactly what features are required from your product and what doesn’t matter. Remember that no two companies work alike; hence understanding your competitors’ strategy helps you determine your approach towards launching your product.

3) Use & buy all related Digital tools for your Business –

There are lots of tools available today which help start-ups improve marketing strategies and optimize sales processes. All kinds of digital tools are helpful to grow any business. For example, JioSh URL is giving Short URL, with advanced tracking & detailed analytics of your Short URL performance on different digital locations in a fraction of Seconds.

Also, JioSh URL is Providing Free Digital Profile creation tool with Short URL (to write in your Bio) on your any Brand Name, which helps to create a Brand awareness & more option to reach for the customer. Otherwise, every social media is providing only one link in Bio. So, JioSh URL will help to share all your digital presence in one Short URL with advanced tracking & analytics system at the backend. Anyone can use this feature with our Free Plan. All kinds of analytics will help business to focus their audience.

On JioSh URL, you can Track Digital Audience with the Short URL & Physical Audience with the QR Code of the Same Short URL.