Nutrizoe is a pioneering brand in India that focuses on women’s needs by creating nourishing products such as over-the-counter food items and nutraceuticals
- The funds will be utilized for expanding the Lactobite portfolio after conducting clinical trials, exploring export opportunities and developing new product formulations
- Inflection Point Ventures (IPV) has so far invested over INR 550 Cr across 170+ deals
July 14, 2023, Mumbai: Nutrizoe, a women’s nourishment brand raised INR 3 Cr in a Bridge round led by Inflection Point Ventures. The funds will be utilized for the expansion and enhancement of Nutrizoe’s Lactobite portfolio following the completion of clinical trials. The focus will be on further developing the product line to cater to a wider range of needs and preferences.
Additionally, the company aims to export its products to international markets, expanding its reach beyond India including UAE. Funds will also be allocated towards research and development to create new product formulations that align with Nutrizoe’s mission of providing innovative and effective solutions in the health and wellness domain.
Richa Pendake and Saanket K, a married couple, are the founders of Nutrizoe, bringing with them a combined experience of over 25 years in the corporate sector. Driven by her deep passion for women’s wellness and health, they introduced their initial product, lactation bars, in November 2020.
Vikram Ramasubramanian, Partner, Inflection Point Ventures, says, “The female body experiences constant changes throughout every stage of life. Despite being aware of the body’s needs, these requirements are often overlooked for various reasons. One crucial phase that requires utmost attention is pregnancy and postpartum recovery. During this time, the body requires significantly more nutrition than usual to maintain the health of both the mother and the baby. Nutrizoe is an essential source of nourishment for women as these scientifically formulated products are enriched with all the necessary natural ingredients and are easily consumable. At IPV, we strongly identify with the brand’s vision of introducing revolutionary products that alleviate the challenges faced by women.”
Nutrizoe excels as a pioneering brand in the domains of pregnancy, postpartum, and lactation, introducing new and distinct categories. It distinguishes itself through its ownership of patents and intellectual property, which enables the creation of innovative and exclusive formulations. The company stands out in the market due to its unconventional and unique formats that cater to the specific needs of its target audience. Furthermore, the brand’s distribution model ensures wide accessibility and availability of its products, further enhancing its strengths and unique selling propositions (USPs).
Moreover, Nutrizoe’s dedication to research and development is evident through its ownership of patents and intellectual property associated with two of its groundbreaking products.
Richa Pendake, Founder & CEO, Nutrizoe says, “With growing apprehension around processed foods / Lack of clean labels at “Nutrizoe” our vision is addressing problems through functional & nutraceutical food as an alternative to medicines. Identifying the gap through extensive research and developing products that are science and evidence-based.
We are excited to have IPV backing us in this goal to create healthy moms and healthy babies. With the varied experience, network and portfolio companies of IPV we look forward to a learning journey upwards and beyond.”
Industry data indicates that the global market for women’s nutrition is projected to reach a value of USD 43 billion by 2025. Mintel reports suggest that the Indian dietary supplement industry is estimated to reach 10.19 billion INR by FY 2026. Furthermore, Mintel findings reveal that 38% of the Indian population consumes VMS (Vitamins, Minerals, and Supplements) products, with women constituting 58% of this consumer segment.
About Nutrizoe
Nutrizoe was founded by power duo couple Richa Pendake & Saanket Pendke in Nov 2019. India’s 1st Women’s nourishment brand with a new age format of products that are on the go, innovative yet effective formats. With their hero product “Now clinically tested Lactobites” have touched more than 2 Lakh families. Covering women’s lifecycle from Puberty to general wellness post-pregnancy
About Inflection Point Ventures & Physis Capital
Inflection Point Ventures (IPV) is an angel investing platform with over 7400 CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has announced the launch of a $50 million CAT 2 AIF Physis Capital to invest in pre-Series A to Series B growth-stage start-ups.