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Leafy Affair

Leafy Affair is India’s first botanical lifestyle brand. Founded in 2016 by Supriya Donthi, the brand is a successful bootstrapped D2C start-up based in…

Leafy Affair
◷   IN 30 SECONDS
  • With an innovative product line the brand has already created a niche in the market.
  • Current valuation at 20 Cr, poised to achieve 100 Cr in the next five years.
  • Products range from preserved botanical jewellery to home décor; soon to venture into stationery and accessories items. 

Leafy Affair is India’s first botanical lifestyle brand. Founded in 2016 by Supriya Donthi, the brand is a successful bootstrapped D2C start-up based in Bengaluru. With an innovative product line the brand has already created a niche in the market. Current valuation at 20 Cr, poised to achieve 100 Cr in the next five years. Products range from preserved botanical jewellery to home décor; soon to venture into stationery and accessories items. 

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WHY IT MATTERS

Founded in 2016 by Supriya Donthi, the brand is a successful bootstrapped D2C start-up based in Bengaluru.

KEY NUMBERS

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WHO IS AFFECTED

◯ Founders

Capital, customers and competition can change scaling decisions.

◯ Investors

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◯ Customers

New products, pricing and services may follow.

◯ Ecosystem

Jobs, partnerships and market opportunities can expand.

OPPORTUNITY RADAR

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Potential opportunities include partnerships, hiring, expansion, customer acquisition and new capital deployment.

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WHAT TO WATCH NEXT

  • With an innovative product line the brand has already created a niche in the market.
  • Current valuation at 20 Cr, poised to achieve 100 Cr in the next five years.
  • Products range from preserved botanical jewellery to home décor; soon to venture into stationery and accessories items. 

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