Leafy Affair is India’s first botanical lifestyle brand. Founded in 2016 by Supriya Donthi, the brand is a successful bootstrapped D2C start-up based in Bengaluru. With an innovative product line the brand has already created a niche in the market. Current valuation at 20 Cr, poised to achieve 100 Cr in the next five years. Products range from preserved botanical jewellery to home décor; soon to venture into stationery and accessories items.
LISTICLE ARTICLE
Leafy Affair
Leafy Affair is India’s first botanical lifestyle brand. Founded in 2016 by Supriya Donthi, the brand is a successful bootstrapped D2C start-up based in…

◷ IN 30 SECONDS
- With an innovative product line the brand has already created a niche in the market.
- Current valuation at 20 Cr, poised to achieve 100 Cr in the next five years.
- Products range from preserved botanical jewellery to home décor; soon to venture into stationery and accessories items.
WHY IT MATTERS
Founded in 2016 by Supriya Donthi, the brand is a successful bootstrapped D2C start-up based in Bengaluru.
KEY NUMBERS
rs.Extracted from story
—AI
—Story signal
—Story signal
WHO IS AFFECTED
◯ Founders
Capital, customers and competition can change scaling decisions.
◯ Investors
Track capital deployment, valuations and sector signals.
◯ Customers
New products, pricing and services may follow.
◯ Ecosystem
Jobs, partnerships and market opportunities can expand.
OPPORTUNITY RADAR
Business OpportunityCreator OpportunityInvestor SignalMarket Opportunity
Potential opportunities include partnerships, hiring, expansion, customer acquisition and new capital deployment.
Explore All Opportunities →WHAT TO WATCH NEXT
- With an innovative product line the brand has already created a niche in the market.
- Current valuation at 20 Cr, poised to achieve 100 Cr in the next five years.
- Products range from preserved botanical jewellery to home décor; soon to venture into stationery and accessories items.
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