The journey from Intrapreneur to Authorprenuer & Entrepreneur, Business Strategist and Social Contributor.
I worked as an intrapreneur and leading member of the management team at Orienta Cine Advertising for over a decade and held the position of Vice President – Business Development at Orienta Cine Advertising.
The position always gave me a pride tag and also unconsciously drove me into a comfort zone. All it needed was a jolt which was really unexpected and got me into the nowhere zone when the media industry was worst hit along with some other key industries like travel and so on. It gave me alarming bells and I never wanted to pile on understanding the situation of the market. Thus, I decided to move on from the company which I can proudly say that I developed from scratch and poured my heart and soul to build it. It was never easy but that’s where lied the discomfort and I really wanted to break the shackles which seem to me as freedom and comfort but instead made me helpless.
I spoke my heart to my best buddy who is my life partner, Sachin, and he was there with me as always to not only support me but gave me confidence enough to look for bigger opportunities in life as he said, “There is always an opportunity, you just need to back yourself.” We just started with the dream project of penning down a book Rising Stars a book series of 27 entrepreneurs and achievers and it was a dream of Sachin we together completed it with an overwhelming response and published it in India, Singapore & Malaysia as well on the online platforms like Amazon & Flipkart.
It was an unbelievable experience although uncomfortable it was just the beginning where we not only explored new avenues but also began with new ventures and thus, we started using our experience cumulatively over 25 years into developing brands.
Today, we have established two ventures under which we focus on developing brand concepts & content which was Sachin’s initiative since 2016, IceFactory & Rising Stars Productions. It was a blessing in disguise where I explored the unknown avenues and found a new entrepreneur and also an Author. I learned that even a locked door can be unlocked if you have the right companion and optimistic attitude.
I am an expert in the domain of innovation and activation in Brand promotions. In my experience of more than 12 years, I have worked with top brands across various sectors like healthcare, FMCG, fashion, entertainment, automobile, etc., and film production houses, media companies, highly premium Malls, and much more.
I have been instrumental in conceptualizing and driving innovative digital outdoor advertising solutions for Brands like HUL, Google, Netflix, Tanishq, etc. As part of this innovation, I designed and directed the creation and installation of the state-of-the-art 360-degree outdoor Digital ADSAT at Bangalore International Airport. I also play a key role in building and maintaining strategic relationships with brands, top advertising agencies, vendors, and shopping malls.
With a portfolio of in-film advertising, brand collaboration, brand promotions, digital outdoor innovation, brand association, brand make-over, brand activation, media buying and planning, BTL strategies, and Pan-India execution, I am focused on shaping the company’s overall business development and strategically taking the company to become one of the most admired and leading agencies in India.
I hold a Master’s Degree in Entrepreneurship and also a Post Graduate Diploma in Journalism. I was also the President of the Rotaract Club during my college days. I am passionate about animal welfare, women empowerment, and youth empowerment. I have been invited as a speaker at many top-level events to speak on business models, challenges, strategies, and guiding the youth towards productive career choices.
My latest endeavor is to provide brands with an opportunity for escalating their positioning and optimizing their brand presence. I am an Authorpreneur along with Sachin Ruparel and together we have conceptualized Rising Stars, a book series that captures stories of entrepreneurs, their journeys through this book, we aim to innovate, inspire and involve Entrepreneurs and Brands.
I staunchly believe that women entrepreneurs are making a global impact and are crossing boundaries to take India to places across the world. These women, who have fearlessly pursued their passion against all odds are an inspiration for society and their journey and values have a cascading effect of encouragement on all those who learn about them. I also believe that we are a reflection of the people around us, of what we read and choose to imbibe in us.
