–Mom’s Belief announces first of its kind global partnership and investment from The LEGO Foundation

–      This is the phase 1 of the plan that will support 10,000 families, thereafter serve a million families globally

New Delhi, May, 2023 – Mom’s Belief, India’s largest organisation dedicated to empowering families of neurodivergent children, has received an investment amount of USD 685K from The LEGO Foundation. This is the first phase of investment and with this announcement, the company has also entered into a global partnership with The LEGO Foundation. The investment will be used to enhance and co-brand Mom’s Belief’s existing products, starting with India, the USA, and Dubai. It is an industry-first initiative by an international organisation to make such an investment.

The primary goal of the partnership is to empower parents and families of neurodivergent children through integrated co-branded products and to build a community that promotes inclusiveness and love. Through this collaboration of The LEGO Foundation’s Learning Through Play (LTP) principles with Mom’s Belief Family Support Program (FSP), the plan is to support 10,000 families in phase 1 and eventually roll out globally to serve another million families.

Mom’s Belief has always believed and proven that the inclusion of family in a child’s journey helps in solving the issue of shortage of professionals and also helps children to learn better.

“We thank The LEGO Foundation for the trust shown in Mom’s Belief. We are excited to partner with a respected global brand like The LEGO Foundation, along with our existing partnerships, to empower families of neurodivergent children. We expect better involvement of parents/families, empower them to make informed decisions, understand and overlook the child’s journey and in turn build a community that promotes inclusiveness and love,” said Nitin Bindlish, Founder, Mom’s Belief.

This investment will help Mom’s Belief consolidate its vision and expand its reach globally.

“Families are uniquely placed to provide their children with playful learning opportunities that support their unique strengths and needs. We are excited to be partnering with Mom’s Belief and supporting their work to nurture and uplift children’s potential,” shared Christina Witcomb, Director, The LEGO Foundation.

Being a pioneer in the world of Autism and developmental delays, Mom’s Belief is committed to the Family Engagement Model (FEM) that will change the lives of children and their families after testing, trying and launching models with hundreds and thousands of children along with parents. Additionally, in a country like India where access to healthcare and wellness is still at a nascent stage, Mom’s Belief has worked its way to reach almost every pin code in India.

About Mom’s Belief:

Mom’s Belief is advancing the world of mental health and neurodevelopmental issues for children and parents by bringing in clinically proven interventions and the best diagnostic initiatives for one and all. The team of professional coaches, therapists, and mentors brings decades of experience in supporting neurodivergent families. They believe in working in close collaboration with the family around a neurodivergent child to empower the family and the community in the best possible way.

About The LEGO Foundation:

The LEGO Foundation shares the mission of the LEGO Group: to inspire and develop the builders of tomorrow. The Foundation, which owns 25% of the LEGO Group, is dedicated to building a future in which learning through play empowers children to become creative, engaged, lifelong learners. It is through the ownership model, that a portion of profits goes to funding research projects, activities, and partnerships. The LEGO Foundation works in collaboration with thought leaders, influencers, educators, and parents aiming to redefine play, re-imagine learning and equips, inspire and activate champions for play.