“As we look ahead to the Union Budget 2024-25, the digital marketing industry is hoping for plans that recognize its important role in our post-pandemic recovery. The pandemic showed us how crucial digital technologies, like AI, are for businesses to stay strong. To build on this, we’re asking the government to focus on making digital advertising and marketing more popular in smaller towns and areas beyond the big cities. The upcoming budget is a decisive factor in shaping a transformative future for businesses in the digital landscape”.