Consolidation of the Acros Organics, Alfa Aesar and Maybridge brands to one single brand, Thermo Scientific
Mumbai (Maharashtra) [India], November 01: Thermo Fisher Scientific, the world leader in serving science recently announced consolidation of its product portfolio brandsAcros Organics, Alfa Aesar and Maybridge transitioning to one unified brand, Thermo Scientific
. This transition is a response to the customer’s feedback to simplify the buying journey experience.
The transition will be effective from mid- October 2021 and all products of Alfa Aesar, Acros, Organics and Maybridge packed and labeled from mid-October 2021 onwards will be branded as Thermo Scientific. There will be no change in the product codes, specifications, quality, or performance of the products.
“At Thermo Fisher we continuously strive to serve our customers better through our products and services. Consolidation of our chemicals business brands is a strategic move to bring our wide range of innovative products under one brand.These changes are being made to simplify the purchasing journey as well as provide customers with one complete portfolio,” said Amit Chopra, managing director, India, and South Asia, Thermo Fisher Scientific.
Thermo Fisher will not re-label existing product on the shelves. Until existing stock of Acros Organics, Alfa Aesar and Maybridge labeled products are depleted, customers will continue to see a mix of Acros Organics, Alfa Aesar, Maybridge and Thermo Scientific branded products.
Manish Sanghai, senior director, Laboratory Solutions India, Thermo Fisher Scientific, said, “We have already started the process of rationalizing our existing product portfolios. Subsequently, to address product overlaps, some products from Acros Organics, Alfa Aesar and Maybridge brands might be realigned within the portfolio and alternative products will be identified and offered as replacements to serve our customers better.”
For more information, please visit thermofisher.in/chemicals
About Thermo Fisher Scientific
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $35 billion. Our Mission is to enable our customers to make the world healthier, cleaner, and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies, or increasing productivity in their laboratories, we are here to support them. Our global team of more than 90,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience, and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, and Patheon. For more information, please visit www.thermofisher.com
Contact
Mihir Deshpande
022-66803040
mihir.deshpande@thermofisher.com
Rachana Chowdhary
rachana@mediavalueworks.com
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